Activation fee (Newbie question)

[steveall]

I've been reading this forum for a few days now. Some great information guys. Thanks! Can someone please answer the following:
Does the $5 activation fee apply each time I start a new campaign or is this just a one off fee that is charged when I register for Google Adwords.
Thanks for any help.

[Compworld]

The $5.00 rip-off, i mean activation fee, is charged every third time the campaign is restarted after your campaign has been slowed. They are the only ones that do this. After all, they know the strangle hold that they have on the search engine market, and that's why they can do this w/o much backlash. Well, at least until MSFT or Yahoo top or acquire Google.

CompWorld

[roitracker]

There are no per-campaign activation fees.

It's a one-time setup fee for an account. However, if you only have one campaign & it gets suspended, you'll need to pay another activation fee to restart your campaigns.

If you have multiple campaigns & one gets suspended (but the others are OK) you won't have to pay any additional activation fees.

[AdWordsAdvisor]

Does the $5 activation fee apply each time I start a new campaign or is this just a one off fee that is charged when I register for Google Adwords.

The $5.00 activation fee is per account. Within your account, you can create 25 campaigns. Each campaign can have 100 Ad Groups. And you can use up to 50,000 keywords, total.

All of this is covered by the same $5.00 activation fee - whether you choose to create one Campaign with one Ad Group, and one keyword - or you chose to create 25 campaigns with hundreds of Ad Groups and thousands of keywords.

Compworld is referring to a re-activation fee, which occurs every third time an advertiser has to re-start their account, if it is not performing well.

IMO, you will never have to restart your account if you:

* Create very targeted Ad Groups
* Avoid general keywords, and
* Use keywords that accurately describe what you have to offer
* Write excellent ads that reflect the keywords that cause them to show

<added: roitracker beat me to it. I guess we were both writing at the same time!>

AWA