mixing keyword in one ad-group to increase CTR

good strategie or no brainer?

[Bernie]

I am involved in a kw-area with scary high bids. Unfortunately the more general two keyword term is also the one that brings the best conversions. So even with lot's of secondary terms I wouldn't compensate this major one.

What I am trying now is including typical spell errors of that term in the same adgroup which have lower bids.

Is it correct that I will improve the adgroup's average position because the spell error terms will increase CTR?

[eWhisper]

This use to be a good way to find words at a cheap price.

Since G now offers the 'did you mean' for misspelled words, and usually shows broadmatched ads for what it thinks is the correct misspelled term, it's not quite as good as it use to be.

If few of your competitors are using broadmatch, you might pick up some traffic this way.

When I first made my account, G sent me a huge misspelling list. That list received less than 10 visits in 6 months before I just deleted all the misspellings.

[your_store]

CTR for ad positioning is measured on the keyword level. As such, adding the misspellings will have no effect on the other words in the Ad Group.