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About The Non-Use Of "Online" In Ad Headline

Not Allowed To Use Online In Headline - Any Alternatives?

         

elainec

10:04 pm on Feb 3, 2004 (gmt 0)

10+ Year Member



I want to start off an ad campaign and would really like to use the word "Online" as part of the adwords headline, but Google's guidelines won't allow it.

So does anyone know if I could use something like
On line or On Line as alternatives.

Comments and further suggestions welcomed.

Shak

10:08 pm on Feb 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



elaine, welcome to webmasterworld.

any specific reason "why" you want to use the "word or phrase"

Shak

elainec

10:24 pm on Feb 3, 2004 (gmt 0)

10+ Year Member



Hi Shak

Thanks for the welcome.

The word Online would help me to target the viewer more specifically as the service I am promoting is only available online, as it is electronic, as opposed to a more general offline service using snailmail.

Elaine

Shak

10:45 pm on Feb 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



excellent answer, and I am lost for words (for once)

hope fellow members can help, or failing that, we have some dude/dudette called AdwordsAdvisor from Google adwords team who decides to spend some time hanging out and answering our tricky questions.

Shak

eWhisper

10:55 pm on Feb 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you name your website or business something with Online in it, you're allowed to put your company name in the title of the ad.

You might be able to get away with filing a doing business as form (that's a USA form - not sure if UK or other have that as well), make a company alias Company Online, and tell G that its a registred name for your company.

The other way is to buy a domain, companynameonline.com, and in the display url, type it CompanyNameOnline.com.

ken_b

11:00 pm on Feb 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I've pondered this also. For me the word "Online" is essential to describing what my site is all about. Take away "Online" and I'm left either being less than upfront or having to try and redefine the whole operation and concept.

Hard choice. There are terms I could use that might be as easily understood, but certainly don't convey the concept as simply or easily.

Still, it might come to that as I think this PPC thing might be advantageous, probably sooner rather than later.

eWhisper

11:08 pm on Feb 3, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Ok, you got me thinking - not always a good thing.

If you sell a product that is common place, but your niche is online only - making a new word for it might entice people to click and look at it.

These are quick, and not well thought out, but think you can get the point:

EVideos
No more cable interuptions
Watch videos without a tv

IFAX - Paperless information
Fax your info without
using a phoneline.

I think both of those convey they don't use typical methods, might not totally imply online, but its honest and intriguing.

AdWordsAdvisor

2:17 am on Feb 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Welcome to the forum elainec!

hope fellow members can help, or failing that, we have some dude/dudette called AdwordsAdvisor from Google adwords team who decides to spend some time hanging out and answering our tricky questions.

Call it intuition, but I have the feeling you may mean me, Shak. ;)

Well, if so, I'm delighted to come to you all with some good news...

I want to start off an ad campaign and would really like to use the word "Online" as part of the adwords headline, but Google's guidelines won't allow it.

So, here is the good news:

The Editorial Guideline prohibiting the use of the word Online in one's ad title has been relaxed. A lot. So it is now A-OK.

You heard it here first! (Well, probably you did.)

Anyway, this change is quite recent, and is not yet reflected in the Editorial Guidelines available online. But the Guidelines will be updated soon, and in the meantime the AdWords Editors are aware of the change.

So go for it! ;)

(By the way, elainec, I honor you for working to follow the guidelines. Thank you!)

AWA

Shak

6:53 am on Feb 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



makes my day when waking up at 7am and seeing that problems have been solved.

AWA, thank you for your assistance and head up on the matter.

elaine, n-joy

Shak

cline

1:11 pm on Feb 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm really glad to hear the editorial rule on "online" has been relaxed. I've always felt it was a silly rule and have argued about it with Adwords editors. The argument came up in the context of one of my clients who sells an information product that is available in online and in printed forms, both of which are sold on the site. It seemed totally ridiculous that "widget book" could be advertised but not "widget online".

Robsp

4:48 pm on Feb 4, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Good news and it also explains why I've been able to run an "online" header for the last 3 days without any problems. Good decision!

elainec

7:14 pm on Feb 4, 2004 (gmt 0)

10+ Year Member



Thank you everyone for all of your input and particularly AdwordsAdvisor for confirming the rule change - it will, I am sure, make a difference to my target audience.

Elaine