You might be able to get away with filing a doing business as form (that's a USA form - not sure if UK or other have that as well), make a company alias Company Online, and tell G that its a registred name for your company.
The other way is to buy a domain, companynameonline.com, and in the display url, type it CompanyNameOnline.com.
Hard choice. There are terms I could use that might be as easily understood, but certainly don't convey the concept as simply or easily.
Still, it might come to that as I think this PPC thing might be advantageous, probably sooner rather than later.
If you sell a product that is common place, but your niche is online only - making a new word for it might entice people to click and look at it.
These are quick, and not well thought out, but think you can get the point:
EVideos
No more cable interuptions
Watch videos without a tv
IFAX - Paperless information
Fax your info without
using a phoneline.
I think both of those convey they don't use typical methods, might not totally imply online, but its honest and intriguing.
hope fellow members can help, or failing that, we have some dude/dudette called AdwordsAdvisor from Google adwords team who decides to spend some time hanging out and answering our tricky questions.
Call it intuition, but I have the feeling you may mean me, Shak. ;)
Well, if so, I'm delighted to come to you all with some good news...
I want to start off an ad campaign and would really like to use the word "Online" as part of the adwords headline, but Google's guidelines won't allow it.
So, here is the good news:
The Editorial Guideline prohibiting the use of the word Online in one's ad title has been relaxed. A lot. So it is now A-OK.
You heard it here first! (Well, probably you did.)
Anyway, this change is quite recent, and is not yet reflected in the Editorial Guidelines available online. But the Guidelines will be updated soon, and in the meantime the AdWords Editors are aware of the change.
So go for it! ;)
(By the way, elainec, I honor you for working to follow the guidelines. Thank you!)
AWA