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Adwords as a mean of getting indexed in google

         

haryanto

5:52 pm on Jan 31, 2004 (gmt 0)

10+ Year Member



Hi guys an idea just struct me recently.

I was thinking is it true to say that I will get indexed on google faster by being an adwords customer? I mean since the adwords and main engine share the same database or so I think.

Shak

6:04 pm on Jan 31, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



:)

try it and see.

there are 2 schools of thought on this subject, so the only advice I can give is "try"

Shak

AdWordsAdvisor

5:55 pm on Feb 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OK, call me predictable.

Just thought I'd chime in in support of the "No Connection at All" school of thought. ;)

AWA

sdani

6:15 pm on Feb 2, 2004 (gmt 0)

10+ Year Member



There is definitely a connection. I had 108 pages indexed in google before I started using Adwords. (Most of those pages were crawled by MediaPartner bot via Adsense), but not all were crawled by it. Many were crawled by the regular crawler.
After I started using Adwords, I now have only 6 pages listed on google. Out of those 6, 2 have "Supplimental Result" tag on them.
So, the connection is -> If Adwords are paying good money to google, the regular pages will disappear. I am not stoping my campagin anyway because it is generating more traffic, earlier, my pages were just indexed, but with Adwords, I am always on top 3.
Other advantage of Adwords is.. when someone goes to Amazon, mysimon, bizrate etc.. and searches for the product, which they don't have in stock, they show my Adword ad and the customer is routed to my site :)

shorebreak

6:32 pm on Feb 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I don't claim to know whether or not the two are related, but (and take no offense here, Advisor, none is meant) I will definitely say that Google *could* have a linkage between the two and not be telling the majority of its employees (including those on this board). Algorithms used by insurance firms to come up with insurance rates are kept top-secret within the insurance firms themselves, and the *last* people inside the company to ever really know how they work are the customer-facing employees. So to conclude on this point, I don't think those claiming to have been told by Google employees that the two aren't linked should feel any certainty on the topic because of that.

Beyond that, I think we can all accept that the reason we even *ask* this question is because its rational basis keeps presenting itself:

1) Google's business model is based on AdWords. Google will only ever be in a position to provide the 'white pages', so to speak, to the extent that the predominant use of and revenues generated come from the 'yellow pages'. Google's 'white pages' are brand searches, and the 'yellow pages' are generic searches. Brand searches may one day be free (especially if trade mark lawyers have their way) but Google will force advertisers into AdWords whether they do it with a clear conscience or not.

2) As we get closer to Google's IPO it gets harder to be in the SERPs.

3) PPC distribution deals are more fiercely fought over than ever, and Google's SERPs - if they are to be distributed to tier I & II search engines - need to be as devoid of commercial entities as possible, since the search engine in question will expect to be able to monetize commercial queries themselves.

cline

7:03 pm on Feb 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AdWordsAdvisor, are you really sure?

Don't you send Googlebot to make sure the links work? If not, how is it that the links get checked?

And if you're sending Googlebot to do this, wouldn't it just check out everything while it's there? It is its job, isn't it?

Shak

7:22 pm on Feb 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So, the connection is -> If Adwords are paying good money to google, the regular pages will disappear. I am not stoping my campagin anyway because it is generating more traffic, earlier, my pages were just indexed, but with Adwords, I am always on top 3.

NOW that, I strongly disagree with.

especially this bit:

the regular pages will disappear.

Shak

sdani

7:31 pm on Feb 2, 2004 (gmt 0)

10+ Year Member



Shak,

With all due respect, you have the right to disagree. What I have stated is my personal observation for my web site.

Thanks
SD

AdWordsAdvisor

9:13 pm on Feb 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AdWordsAdvisor, are you really sure?

Yep.

Don't you send Googlebot to make sure the links work? If not, how is it that the links get checked?

Nope, no bot. Each ad is reviewed by an actual human being. As part of the review, a living breathing person clicks through to your site, makes sure the link is working, makes sure that any offers you've made in your ad are reflected on your site, makes sure there are no pop ups, that the back button works, and so on, and so forth.

In anticipaton of the next question, Google's clicks to your site are filtered - and you do not pay for them. Neither impressions nor clicks coming from Google will appear in your statistics.

AWA

Shak

9:29 pm on Feb 2, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Nope, no bot. Each ad is reviewed by an actual human being. As part of the review, a living breathing person clicks through to your site, makes sure the link is working, makes sure that any offers you've made in your ad are reflected on your site, makes sure there are no pop ups, that the back button works, and so on, and so forth.

However this process can take a few weeks from campaign/adgroup/creative launch.

Shak