Steady drop in Impressions

since Austin

[fabfurs]

Anyone else noticing a fairly drastic drop in impressions in the last 3 days?

Had record impressions and CTR for this time of the year during the "Austin two step" 24th to the 27th and now my OV impressions are increasing... I guess the my client base are switching SE.

[seasalt]

Yes.

seasalt

[Robsp]

No drop here....

[Tropical Island]

I've noticed a drop-off in the last couple of days however that often happens towards the end of the week in our business.

Saturdays are always the slowest.

[fabfurs]

This drop is greater than my regular curve but I'll watch it closely this week.

[Tropical Island]

I had psoted this a couple of days ago in the Google News forum but it's probably more appropriate here. I've also included three days of Over results.

I have just done a review of our AdWords and Overture stats for the last week and compared the impressions. We have made no changes to these campaigns in the study period however Over is showing some "content match" even though it is turned off since their changes last weekend.

GOOGLE

Jan. 21 to Jan. 23 - impressions - 16,982

Jan. 28 to Jan. 30 - impressions - 13,912

Down 18.1%

OVERTURE

Jan. 21 to Jan. 23 - impressions - 3169

Jan. 28 to Jan. 30 - impressions - 3653

Up 15.3%

[Robsp]

I double checked some campaigns and indeed have seen a slide down in impressions.

One international campaign is down from 325k impressions 3 weeks ago to 300k 2 weeks ago and 225k last week. Did Google loose a major distribution partner?

[fabfurs]

Feels more like the shoppers are moving to other SEs which may be offering OV ads and therefore some of us are seeing an increase on OV.

[simonuk]

It isn't that people are moving. It is the huge amount of sites that got dropped with the Austin update.

I have 20 web sites that run adsense and all 20 are built the same way. Last week 6 of the biggest dropped off the face of the earth.

The update hammered a lot of innocent sites and I'm sure this is why your hits have lowered by so much.

Simon.

[Robsp]

For the same campaign I had indeed 17% more overture impressions in the same period. The delta in clicks is not so high though so at G CTR is up and at OV down.

[Robsp]

I see your point but I'm not using any content targeting in this specific campaign. I'm quite sure users remember their search engines so it could either be seasonal or a loss of a distribution partner.

[fabfurs]

No content targeting either, so a drop in Adsense publishers is not the reason.