First time ad words, where to get the keywords?

Please help me to get out the most.

[loveboat1234]

Hello to everyone,

I designed a small company web page and would like start some marketing on google ad words, know I read most of the tutorials about google service and read most the the info on this forum but I am still concerned about where to get the right keywords and creatives that will generate ++++ traffic to our site. I used google keyword tool to test but none of the keywords are showing creat click results. Could anybody help on how to get it right? I will have to do everything in house as I suggestes this tool to my boss and now he wants results. Please help ......

thanks to everyone.

Franco.

[eWhisper]

**** - paid subscription - cheap & worth it for drilling down keywords
Overture Inventory Tool [inventory.overture.com]
[adwords.google.com...] - Google Sandbox (I'm having trouble with https urls today displaying)
GoogleSets [labs.google.com]

[edit]It seems this word's been banned from here, sticky me and I'll send you the paid subscription[/edit]

[loveboat1234]

Thanks for the Tip,

Will try it and hopefully find the right ones.

Franco.

[AdWordsAdvisor]

I designed a small company web page and would like start some marketing on google ad words...but I am still concerned about where to get the right keywords and creatives that will generate ++++ traffic to our site.

loveboat1234, IMO one of the very best places to start looking for your keywords is on the site you've just designed. After all the site is, by definition, about the products or services that you wish to advertise. And it will most likely be filled with keywords that describe those products and/or services.

If you have many products or services, hopefully they are given separate pages on the site. If so, then organize your advertising around those separate pages.

To do this, create an 'Ad Group' for each product or service.

In each Ad Group, create a list of keywords that accurately describes that product. Then write an Ad which is about that product in particular, paying special attention to the headline. Consider putting what you think will be your best keyword in the headline itself.

Then, send your potential customer to the right page on your site, when they click on your ad - the page that is most closely aligned with what that user has already searched on. To do this, cut and paste the URL of the appropriate page into the 'Desination URL' field during the ad creation process.

BTW, another great place to mine for keywords: pick the brains of your client. Bottom line, who knows more about their business (and their customers) than they do?

AWA