This looks like exactly what would hapen if some malicious person were running a script or something to click my ad, but I can't believe any of my 'competitors' would do this. You will have to take my word for it that we are a small bunch of friendly competitors.
Does anyone else experience this or have an explanation for it?
Thanks
There are certain parts of the week and month where some people do their research for products, but don't buy them until they get paid.
In some industries, you'll see a lot of tire kicking at the end of the month, and then at the beginning of the month, paychecks in hand, sales go up a little.
1. I was testing one of CJ advertisers. I noticed that the conversion rate is high so I pumped up Adwords. I got several hundred leads in several days. At the end of the week, 90% of these leads disappeared. All rejected leads are duplicate orders as I was informed. I lost over three hundred bucks for this exercise.
2. The second incident has taken recently. I normally have about 10 clicks on a certain landing page. Suddenly, I got an average of 50 clicks/day/ad or a total of 400 clicks for this landing page. One ad produced 150 clicks. I knew the real clicks were unchanged or about 9. Why did I know that? Since the landing page contains CJ's ads and each ad had only 9 impressions. This incident has about 3 day long and then back to normal. With about 1000 leads with no sale during this time. The CTR is about 3 to 16. How can it be? Not much change in impression.
We have one search term where we were previously in the top 3 and had an Adword as well. We were having trouble keeping the CTR on the ad high enough to keep it. Since the update when we disappeared from regular search the CTR on our ad is up 350%. There are the same number of impressions it's just that the results are now so poor.
That is a possibility. The first surge occured the 1st few days in January, and this one is occuring now in the last few days. Then again I haven't noticed this in past months.
