The info:
English---United States
"phrase phrase"
Clicks per day = 37.0
Cost per Click= $5.95
Daily budget= $219.85
Average position= 1.4
This seems like a high price to pay for 37 clicks! I would like to get around 75-100 clicks per day. How can I do this while keeping the cost reasonable?
Any help is greatly appreciated. Thank you.
Begin by making your best estimates of what you can afford to pay for new visitors. Set your bids according to how productive you think the traffic will be, based on factors such as your conversion rate, profit on average order, likelihood of repeat business, etc.. If the maximum bid price that you think will be cost-effective puts you at something less than #1, so be it.
Start conservatively and see how it goes for a while. As you learn ways to fine-tune your campaign, you may be able to bid more aggressively and still turn a profit.
<added>Invest some time brainstorming to come up with additional terms and variations that people might use to search for your products. It will be time well spent.
I'd never set my Max CPC higher than I'm actually comfortable paying, as a general principle.
One quick tip: often times really specific keywords will be cheaper than more general keywords. And they have the added benefit of bringing you a more 'pre-qualified' customer too.
This is because by the time someone sees your ad, they have searched on a word that describes exactly what you have to offer.
Show them an ad about the same thing, then take them to a page on your site about that same thing, and you may well have a conversion on your hands.
AWA
