day 1 ( impression 10000, click 5 )
day 2 ( impression 1000, click 4 )
day 3 ( impression 1000, click 1 )
will position be decided on the average of day 3 (1000 and 1 )
or will it be decided on all days ( 12000 and 10 )
So if u had a bad choice of words in the first day will it come back to haunt you forever or does it eventually avg a certain time period
how do u change this - delete the adgroup or the campaign or both
Adwords do not effect your rankings on search engines (although some might claim otherwise).
If you mean your position within the adwords shown, then this is determined by the amount you are bidding on per click (cpc) and the performance of those key words (ctr).
The effectiveness of key words/phrases is measured on the current 1,000 impressions and on a rolling basis.
Syzygy
The effectiveness of key words/phrases is measured on the current 1,000 impressions and on a rolling basis.
Is this in the FAQ or where did you get it from?
I'd be very interested in this as well. AWA?
OK, there seems to be a bit of confusion here - which I'll try to clarify.
Assuming that we are talking about the position of an AdWords ad (and not referring to position within the unpaid search results over on the left) then position is equally dependant on two factors:
* Your Max CPC for the keyword as compared to your competitors, and
* Your CTR for the keyword as compared to your competitors.
The CTR considered is the CTR for the keyword in the moment it was searched, considering it entire past history. So you can think of it as the 'all time' CTR, rather than the CTR for the current 1000 impressions.
So what is the deal with the 'current 1000 impressions'?
The current 1000 impressions are considered for an entirely different function which is not related to position or ranking.
This is the function that will disable keywords that have not met the standard after 1000 impressions for that keyword, or which can 'slow' an entire account if it has not met the standard for the current 1000 impressions account-wide. This is the subject addressed in the link provided by Syzygy, BTW.
So to recap:
* The 'all time' CTR is considered (along with Max CPC) by the system that determines your ad's postion for a keyword.
* CTR for the current 1000 impressions is considered by the system that determines whether a keyword will be disabled, or an account will be slowed.
I hope that sheds a little light. :)
AWA
The CTR considered is the CTR for the keyword in the moment it was searched, considering it entire past history.
Is there a way to reset a keywords "entire past history"? Perhaps by deleting it and putting it up under a new adgroup?
Is there a way to reset a keywords "entire past history"? Perhaps by deleting it and putting it up under a new adgroup?
I sure hope not, otherwise if you do something, make a mess and can start again from zero you are penalising those advertisers that do get good consistently high CTR, who Google are rewarding by getting it right.
I'm about 5 9's sure that you can't get rid of the smell, even if you try to move the word someplace else.
Is there a way to reset a keywords "entire past history"? Perhaps by deleting it and putting it up under a new adgroup?
Yes, by moving the keyword to a new/different ad group.
