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I have just started a new AdWords campain. We only sell to the UK and are based in France. I selected Where to show my Ads as United Kingdom only. Yet, if I go to google.co.uk from here in France, I see my ads for my keywords. I thought it would find out from my IP address that I am in France or is this setting just so that it shows in google.co.uk only? It doesn't seem right to me, any idea?
So, for example, when a user in the UK logs in and searches on Google, the system looks at the users IP address, sees that it is located in the UK - and displays ads targeted to the UK.
However, the domain can be thought of as 'overriding' the IP address. By this I mean that a search on google.co.uk will show ads that target the UK, even if the user is in France, or another location.
The exception to this is google.com, on which ads are shown targeted purely by IP address.
Hope this clarifies a bit!
On country targeting, is it possible to exclude any country, kind of like negative keyword?
I'm thinking of excluding countries without high fraud rate like Nigeria, Pakistan, etc
Anyone knows? AWA?
Well, Troppo hit the nail on the head:
The closest thing to a shortcut is to manually (shift key and mouse) select all countries on the dropdown list and then use the control key and mouse to deselect the unwanted ones.
I'll forward the idea of excluding particular countries as a 'feature request' later in the week though, eyeinthesky.