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Turning Adwords on and off

Only want ads to run for a portion of the day

         

contrast compare

5:32 am on Jan 9, 2004 (gmt 0)

10+ Year Member



I've been running an adwords campaign for 6 weeks now, and I've noticed that all I get is crap traffic after business hours. It ends up being international people or kids.

I also noticed that close to 40% of the money I spend on adwords is during this time. Two questions:

1. Anyone know of an automated way of doing this? Anyone know where a script is I could use?

2. How will this affect my impressions? Other than the obvious of not getting impressions during this time. Does it impact anything to pause and start campaigns every day?

Anyone doing either of these?

colinirwin

6:17 am on Jan 9, 2004 (gmt 0)

10+ Year Member



There's a program called iOpus Internet Macros that lets you automate browsing tasks. You can either run the macro in a browser manually or automatically control it from VB/Windows scripting host. The VB/WSH host way of doing things lets you set up timed events easily.

They have a tutorial on automating AdWords - I'm not sure if it has been updated since the new AdWords features were rolled out, but it shows that you can do what you want.

I am not affiliated to iOpus in any way I'm just a satisfied customer.

Col

[edited by: skibum at 3:49 pm (utc) on Jan. 9, 2004]
[edit reason] de-linked [/edit]

contrast compare

6:23 am on Jan 11, 2004 (gmt 0)

10+ Year Member



Thanks... looks pretty good. Im going to set it up.

Does anyone know if there are any consequences from google for doing this? I know I will lose a lot of content targeting... but anything more serious than that?

contrast compare

5:12 am on Jan 15, 2004 (gmt 0)

10+ Year Member



Hello, Ive found a scripting program that can automaticaly pause and start an adwords campaign at a specific time (iopus internet macros). Unfortunately, it no longer is able to pause/start the adwords campaign. The login script works just fine, but the pause and start scripts dont work.

Has anyone modified this script to get it to work? I emailed the vendor, and they wont be able to provide a working one for a month or so.

Anyone using any other script automatically start/pause adwords at specific times of the day?

skibum

6:29 am on Jan 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



bump

AdWordsAdvisor

6:15 pm on Jan 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



bump

Was that bump for me, skibum? And was it regarding this question?

Does anyone know if there are any consequences from google for doing this?

If so, sorry. I missed that question when first posted.

As to the answer, well, I'm not aware of any consequences. Let me consult with my Panel of Experts (PoE), and I'll get back to all y'all. Later today, or tomorrow most likely.

AWA

redzone

6:24 pm on Jan 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We use the scripting version to pull Google Adwords cost, and Google is aware we are using automated scripts.

It shouldn't be too hard to program the script to do this type of functionality, as you basically emulate a browser, and record the macro, for the function you wish to execute...

AdWordsAdvisor

9:43 pm on Jan 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Does anyone know if there are any consequences from google for doing this?

Word from the PoE:

Scripting programs such as the ones we are talking about here are fine. No 'consequences from Google'.

On the other hand, if one were to set it to turn 2500 Ad Groups on and off 100 times a minute, well, that might be a problem.

Bottom line: as with so many things in life, it'll work with moderation. ;)

AWA

AdWordsAdvisor

9:57 pm on Jan 15, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Oh, and I meant to comment on this earlier, but forgot until now:

I've been running an adwords campaign for 6 weeks now, and I've noticed that all I get is crap traffic after business hours. It ends up being international people or kids.

contrast_compare, I just wanted to make sure you knew you could target your ads so that you get no International impression or clicks - 24/7. This is setting that you can make and/or change at any time in the 'Edit Campaign Settings' page of each of your campaigns.

No 'kid filter' though. Sorry. ;)

AWA

skibum

12:19 am on Jan 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks for addressing this AWA, it was actually bumped cause the thread was spliced but great to have clarification on this issue!

contrast compare

1:35 am on Jan 16, 2004 (gmt 0)

10+ Year Member



Thanks AWA for the response, although I think you may be wrong about the restricting of international users.

Unfortuntely, changing the campaign settings to be US only does not restrict people from other countries clicking on adsense (googlesyndication) links. The majority (90% or so) of my clicks are from these adsense links. So, if i leave it on all night, I spend a few hundred bucks for guys in nigeria to visit my site. I've had it set on United States always, never "all countries".

Also, Im not even sure if that setting restricts people from international countries from searching on on www.google.com, it simply doesnt display adwords on www.google.co.uk or google.ca, or whatever. Im not sure about that though... ;)

AdWordsAdvisor

11:36 pm on Jan 16, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Unfortuntely, changing the campaign settings to be US only does not restrict people from other countries clicking on adsense (googlesyndication) links. The majority (90% or so) of my clicks are from these adsense links. So, if i leave it on all night, I spend a few hundred bucks for guys in nigeria to visit my site. I've had it set on United States always, never "all countries".

Hmmmmm. This is counter to everything that I 'know' about country targeting. So, I'll explore this a bit and see if there is some exception that I am not aware of.

More later.

AWA

SlyOldDog

11:21 pm on Jan 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hello, Ive found a scripting program that can automaticaly pause and start an adwords campaign at a specific time (iopus internet macros). Unfortunately, it no longer is able to pause/start the adwords campaign. The login script works just fine, but the pause and start scripts dont work.

I downloaded it after reading this thread. It works fine if you set it up yourself. You just need to set it to record a macro and then you login once and do all your pausing and activating of accounts. Stop the macro and save. That's it. You can run it again and it works perfectly. Interesting that I could not get it to work on Overture though, even if I did a manual login.

We use it for Adwords every Friday night and every Monday morning now, but I am planning to set it up using Windows Task Manager to go off peak at 9pm CET and back on at 8am CET as well. We'll just leave it running on the server and forget about it.

SlyOldDog

11:27 pm on Jan 19, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



One other thing - despite drastically cutting the cpc on the weekend, sales were fine over the weekend.

AdWordsAdvisor

2:09 am on Jan 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



contrast compare wrote:

Unfortuntely, changing the campaign settings to be US only does not restrict people from other countries clicking on adsense (googlesyndication) links. The majority (90% or so) of my clicks are from these adsense links. So, if i leave it on all night, I spend a few hundred bucks for guys in nigeria to visit my site. I've had it set on United States always, never "all countries".

I've consulted with several folks on this one, and I gotta say it isn't making sense to anyone. Contrast compare, I'm curious to know how you are identifying the users as not from the US? IP address? Some other means?

Bottom line, we'd probably have to look at the actual account, along with your logs (or your other means of identifying users as outside the US) in order to really get to the bottom of this one.

AWA

eWhisper

3:04 am on Jan 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



AWA,

does this mean that when someone visits a site that shows AdSense (and the site is located in the US), G has a way of checking the visitors IP address to see if it's out of the country, and if so, then ads which are only U.S. targeted aren't shown?

AdWordsAdvisor

8:51 pm on Jan 20, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Good question eWhisper.

I'm not the world's foremost authority on the tech side of AdSense, but my understanding is this:

When a user from country XYZ goes to an AdSense publisher's site, Google detects the location of that user, then delivers ads to the publisher's site which are targeted to that country.

I'm guessing that on a slower computer, you might actually see the ads delivered a split second after the page itself, as this process takes place.

AWA

anallawalla

12:12 pm on Jan 21, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



From Australia, I see ads targetted to Australia or All countries whether I use google.com or google.com.au. If I used a third "Google country", e.g. .co.nz or .co.uk then I see ads targetted to those countries.

If you ensure that you only target the US, you won't get clicks from other countries unless they use a US proxy server or anonymiser.

eWhisper

1:25 pm on Jan 21, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



anallawalla,

We're not talking about ads on the google search engine, we're talking about their syndication AdSense ads and if the script that people put on their sites to show AdSense detects a visitors country and regional area to show the properly targeted AdSense ads.

I've never seen the AdSense code, and I'm not a programmer, so not positive about the steps taken to resolve an ip address, if its at the page level, server level, etc, but the AdSense code applied to pages would have to be able to check an ip address to properly target AdSense ads.

anallawalla

9:48 am on Jan 22, 2004 (gmt 0)

WebmasterWorld Administrator 10+ Year Member Top Contributors Of The Month



I know what I meant :) - I was referring to publisher sites showing ads targetted to the viewer's country but I don't know why I described it from the Google SE angle.

I should have said something like - I see .au or global targetted AdSense ads (well, they are AdWords) on US or AU publishers pages just as I see .au ads on Google. If I use a US proxy, I see US targetted ads on AdSense.