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Expensive Google Adwords

I won the battle and got my keyword prices lowered



5:18 pm on Nov 24, 2002 (gmt 0)

While it took two months, but Google finally figured that I was not going to pay the minimun adword prices for certain keywords.

Guess what, they relented, and lowered the adwords in question to the maximun I was going to pay to achive my desired ROI.

The story of my battle can be found at:


So if you are paying what Google tells you you should be paying, instead of what your accountant
is telling you. Listen to your accountant, and lower the bids to your maximun bid. And tell Google about it. They will say no, but in a few months, that no will change to a yes.

If we all stick together, and pay what we can afford, then we have power over minimun keyword pricing.


5:39 pm on Nov 24, 2002 (gmt 0)

10+ Year Member

I set mine to whatever I can afford - even if it means they don't get displayed. Believe me, they will get displayed, even when Google says they wont. (Advertisers daily budgets run out, pause campains etc... they will use your adverts - some money is better than none)


7:24 pm on Nov 24, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

GSX is right.. Sometimes you collect impressions/clicks even when your bid price is lower than the minimum CPC for the keyword.

Google will eventually remove the minimum CPC for the keywords. Its just a matter of time.


2:08 pm on Nov 25, 2002 (gmt 0)

You can get anyone to listen to you if you hit them in the pocketbook. It is refreshing to hear a saga where the little guy wins.

jeremy goodrich

4:48 pm on Nov 25, 2002 (gmt 0)

WebmasterWorld Senior Member jeremy_goodrich is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Nicely done. I've done the same on some keywords. They didn't get a lot of impressions / clicks, but the adverts got some.

Hmm...some money, or no money, for Google? It's a business after all, right? And they know they cant' get the same CPC on everything, across the board, so...looks like they made a good business decision.


1:26 am on Dec 1, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I've found the same happenings with bids. I know I am below the minimum (simply says so in the ad program, adword matrix) but I get clicks anyway! The ad must be displayed.

Any official word on this?


1:19 pm on Dec 2, 2002 (gmt 0)

If you are getting a trickle of bids, they are most likely comming from outside the USA. If the minimun bids are gone or greatly lowered, as in our case, Google actually changed the minimun bid level, and you should be receiving good traffic from these bids.

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