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How does the average ranking work?

     

cyan_corp

8:40 am on Nov 21, 2002 (gmt 0)

10+ Year Member



Hello All

please could you help me with these questions-I am new to this...

1) how does this average ranking work-thus if you have an average ranking of 3.3 what does that mean?
Sometimes there is only three listings?

2)How can you check your overall spend so far on all the words?-Can you access a report that gives you accurate day by day credit card charges?

Thanks and much appreciated

CYAN_CORP

ann

2:21 pm on Nov 21, 2002 (gmt 0)

WebmasterWorld Senior Member ann is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Hi, welcome.

You could do a site search for page rank and come up with all kinds of great information...Brett even has a few charts here and there to help...just site search..:)

Ann

grnidone

10:03 pm on Nov 21, 2002 (gmt 0)



Cyan,

Welcome to WebmasterWorld.

The average ranking has to do with the fact that sometimes a phrase will work for more than one query, and the fact that someone else can target only a specific phrase. And, it factors in the CPC. An example is in order:

So, let's say you buy the term 'blue widget'.

And let's say that I buy ONLY the specific phrase 'blue fuzzy widget'.

Your term 'blue widget' will show up on searches for 'blue widget' AND 'blue fuzzy widget', but since I bought only the specific phrase 'blue fuzzy widget', my ad will only show up on searches for the phrase 'blue fuzzy widget'.

Now to factor in CPC:

You may bid the most for 'blue widget' and land the #1 spot, but I may outbid you for 'blue fuzzy widget' so your ad ends up in position 2 for 'blue fuzzy widget'.

That would give you the average position of 1.5 for 'blue widget'.

Also, reporting is available online 24-7 with live results of your spend.

Does that help?

przero2

11:16 pm on Nov 21, 2002 (gmt 0)



You may bid the most for 'blue widget' and land the #1 spot, but I may outbid you for 'blue fuzzy widget' so your ad ends up in position 2 for 'blue fuzzy widget'.

That would give you the average position of 1.5 for 'blue widget'.

I think the above statements are true ... but I would like to know for sure (may be GG or someone in the know can comment) -

If 'blue widget' and 'blue fuzzy widget' are eligible to be shown for 'blue fuzzy widget' (for this analysis assume CTRs are same but bid amounts are different), can a lower bidded keyword 'blue fuzzy widget' outbid a higher biided keyword 'blue widget'?

jatar_k

12:23 am on Nov 22, 2002 (gmt 0)

WebmasterWorld Administrator jatar_k is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>>someone in the know can comment

I thought someone just did. :)

 

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