I've noticed non-relevant adword ads popping up on granular/precise terms I previously had mostly to myself. My ads are highly relevant but these new arrivals are not.
If my term is Phoenix Arizona Widgets, big power-house advertisers using Phoenix Arizona in their terms knock me down to the 5th or 6th listing. Again, their ads are totally non-relevant to the term being queried. I have examples but don't think I'm allowed to post them here.
For me personally, this hurts my small business and delivers poor quality adwords results to G's users. Has anyone else seen this? Is G doing anything to correct this?
Is G doing anything to correct this?
That is the beauty of of Pay 2 Play
it really isn't down to Google, but actually down to the crazy advertisers, and the fact that their CTR may go down usually means they dont hang round for too long.
just a bit more work on the smart advertisers part :)
good luck
Shak
They say that the less-relevant ads will drop out due to poor CTR, but I really don't see that happening where I am. I don't know if the less-relevant ads are actually getting a higher CTR, or if they just have a much larger bid.
In the past month, I've seen 2 big brand names disappear from our KW searches. Relevancy and good ads will win out in the end.
G needs to give priority placement to ads that actually target the term - regardless of bid level.
In some cases there might often be a new deep-pockets bidder coming in on single word terms (golf, dog,?) causing a small business owner un-ending headaches.G needs to give priority placement to ads that actually target the term - regardless of bid level.
Although I agree with you, the above makes no business sense. The deep-pocketed bidder may last longer than the little people, thus more revenue to Adwords. It would need a sustained and well-publicised user dissatisfaction survey commissioned by a competitor or other publicity before it could change. Similarly, if the rich bidder is getting ROI, it will stay, else it too will try something else.
