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Interesting Google AdWords and SERPs behavior

Seems like SERPs are contingent on AdWords

         

Gundamknight

10:33 pm on Dec 17, 2003 (gmt 0)

10+ Year Member



Hi All,

(Sorry if this is in the wrong forum. And I apologize in advance if this behavior we're experiencing is somehow the result of our settings.)

We're noticing some interesting behavior out of Google lately.

We have an AdWords account (right-side and top banners) for our 2-word search term. Currently, and for quite some time now, we hold the number 3 spot in the results page for that same 2-word search term.

Last night, we noticed that after-hours searches from home for our AdWords search terms didn't yield any results. We were nowhere to be found in the AdWords top and right-side banners. The strange part is, we had somehow lost our search engine results number 3 spot and had dropped all the way to 17.

We logged in to AdWords and looked, and sure enough, our AdWords Impressions account balance was used up for the day. This explains the AdWords removal, but why did the search engine results drop us so unceremoniously?

Even more curious, we added $50 more to our daily impressions and voila! We reappeared almost instantaneously in the AdWords banners and the regular search engine results!

Why did this affect our regular search engine results placement? Shouldn't we have stayed at 3 if AdWords has no correlation to the SERPs?

Mostly, we want to know if this is something account-specific (i.e. we have some setting wrong in our account), or more importantly, is Google now linking SERPs to AdWords accounts?

I have always been led to believe AdWords and Google SERPs are mutually exclusive. I would hate to think about what this means if Google is truly using AdWords stats to place pages in the SERPs.

Thanks in advance,

-- Greg

eWhisper

8:21 pm on Jan 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



webtress,
Is this thread what you're talking about:
[webmasterworld.com...]

PatrickDeese

8:40 pm on Jan 5, 2004 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Amazon pages have Adsense, and Adwords ad copy does show up in the SERPs from time to time.

Leaving that aside for a moment, Amazon pages with Adsense haven't ever shown up for any backlink searches I've made (even when the page's PR would do so normally).

If you are so sure that your Adwords campaign is connected to your "natural" results, why not pause your Adwords campaign for 48 hours and see if your SERPs continue to fluctuate.

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