Looks like single word exact match KWs [widget] are not getting promoted.
Really, this is a very broad statement. And I wonder if it is based on the performance of such keywords in one account?
If so, I'd suggest the possibility that it may be these particular exact matched single word keywords that are not being promoted, rather than all exact matched single keywords.
As mentioned in other threads in the past, there is an additional performance bar that has to be met before ads are promoted. It isn't automatic, therefore, that the top performing AdWords ads will be sent north.
glitch or deliberate :)
Based on what I know of the algo, it is neither. Instead, it is likely to be due to keywords not meeting the additional standard mentioned above, IMO.
I'll check into this, and post again if I can learn more.
AWA
Based on what I know of the algo, it is neither. Instead, it is likely to be due to keywords not meeting the additional standard mentioned above, IMO.
AWA,
I knew this day would come mate.
I have played around quite a bit with this, and say its NOTHING to do with the additional standard etc etc, but a strategic decision for 1 reason or another.
but hey, I dont work for Google, you do!
Shak
Bottom line: no part of the algo, that they are aware of, is designed to prevent single word exact matches from being sent north.
So, I'd still call it circumstantial - although I know that Shak, among others, won't necessarily agree. But hey, that's the beauty of this forum!
AWA
We'll hit you with a new conspiracy theory next week ;)
Hey, why wait till then? ;)
Hey, did you ever find out anything about: Ads/KWs with no competition not getting promoted to premium slots?
cayenne, I must be showing some signs the dreaded Not-Enough-Coffee syndrome. I'm almost certain that I responded to the thread that you mention, way back when, but can't find it now.
As I recall, my post essentially said that there is no measure in place to prevent keywords with no competition from Going North. That short trip UP is precipitated by a mix of actual CPC and CTR. And ads going north have an additional performance bar to meet, too.
I need to start taking notes about my past posts, so that I can find them later. I'm posting a lot more now that I get to spend more time in this forum (plus there is also my hidden agenda of catching up with GG!). Past posts are starting to escape me.
AWA