Thanks for any info
Shak
?.. How obvious can you get than a simple yes? :)
?.. How obvious can you get than a simple yes? :)
OK...yes...but to what degree?
Anyway, thanks guys for answering my question ;-)
...will an exact match top a phrase match and will a phrase match top a broad match?
It kind of depends on what you mean by 'top', Hudson.
Say you have a keyword listed multiple ways, such as:
fiery red widgets
"fiery red widgets"
[fiery red widgets]
If I were to search for 'fiery red widgets' (in other words the exact match), then the exact matched keyword would record the impression.
If I were to search for 'vintage fiery red widgets', then the phrase matched keyword would get the impression.
If I were to search on 'fiery widgets crimson red', then the broad matched keyword would get the impression.
Now, here is the part that I hope answers your question: it is the CTR of the keyword getting the impression that determines the position of your ad (in combination with the Max CPC of course).
Does that help?
AWA
Now, here is the part that I hope answers your question: it is the CTR of the keyword getting the impression that determines the position of your ad (in combination with the Max CPC of course).Does that help?
Well...yes and no. Yes in that it makes me realize I got a lot to learn about AdWords. No in that I am still confused ;-)
Two quick questions. First, why would someone use:
fiery red widgets
"fiery red widgets"
[fiery red widgets]
At first glance, it seems to defeat the purpose of having the different matching types, since the "broad" matches any, why use the "phrase" and "exact"?
Second, you seem to end by saying CTR on a keyword is the prime factor. My original question was, all things being the same, would a "exact" top a "phrase" top a "broad". And it seems your answer is an "exact" must still compete on the merits of it's CTR.
Thanks for your time and thoughts on this one.
Two quick questions. First, why would someone use:fiery red widgets
"fiery red widgets"
[fiery red widgets]
Probably lots of reasons out there, boiling down to advertiser preference. Perhaps others will chime in as to why they do it? (The ability to do this seems to come up frequently in Forum 81.)
My take is that it is a reasonable way to test which match type words best in a given Ad Group. ('Best' could be defined as the best CTR, the best conversion rate, etc.) Then, when the test it deemed conclusive, the 'losers' get deleted.
Second, you seem to end by saying CTR on a keyword is the prime factor. My original question was, all things being the same, would a "exact" top a "phrase" top a "broad". And it seems your answer is an "exact" must still compete on the merits of it's CTR.
Your last sentence in the above quote is correct. So in this sense, more exact matches do not automatically 'top' less exact matches.
AWA
AWA
