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I'm sure when I signed up for Adwords last week the minimum click thru rate was 0.5%. Now when I look at the FAQ it says 1% for both ads and keywords.
This will make it harder to qualify traffic.
I don't see why Google aren't content to let low CTRs sink to the bottom of the page.
I'm not sure when they changed it, i think it's been a minimum of %1 for a while now.
I think if you have a click trough rate below 1%, you don't use it the right way.
The only time i get a click trough rate below 1% is if i have more than 20 keywords for an ad, and they are all seperate.
You save a lot of time, and money in the end by really customizing the ads to each keyword, or each keyword group, especially when it comes to CPA later on.
Thanks for your welcome, and for clearing up my confusion.
Perhaps I got the 0.5% from some old articles I've been reading.
I can get higher click throughs, but have tried reducing click throughs by putting qualifiers in the ad to get more qualified traffic.
And you're right, lower CTRs happen when I have a lot of keywords for an ad.
I'll try your suggestion and customise the ads more. Thanks again.
But, as lazerzubb points out the 0.5% (or even 1%) shouldn't be hard to achieve, if you have words with lots of impressions and few clicks, try using phrase match or exact match, or better still get rid of the keyword altogether. These words with high impressions and low clicks normally need to be in an group on their own.