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Adwords Keyword Status

something new afoot?

   
2:25 am on Dec 12, 2003 (gmt 0)

10+ Year Member



It seems that the Adwords Campaign manager now rates the relative strength of each keyphrase in the group, based on its CTR. Status terms include:

  • Strong
  • Moderate
  • At risk
  • Slowed
  • Disabled

I checked the recent threads and searched the archives, but it looks like this is a new development. Have we seen this before?

[ed]completed status list, cleaned grammar, and added bullets[/ed]

[edited by: mcguffin at 2:59 am (utc) on Dec. 12, 2003]

2:47 am on Dec 12, 2003 (gmt 0)

10+ Year Member



Wow, I'm almost positive that wasn't there a couple hours ago when i went through my account!
2:50 am on Dec 12, 2003 (gmt 0)

10+ Year Member



The tips page is also nice. I wonder where a lot of that came from :)
3:47 am on Dec 12, 2003 (gmt 0)

10+ Year Member



I wonder what the heck you have to do to have a keyword labeled "strong?"

I've got a couple that are over 20% and are still listed as "moderate."

Moderate?

Heck, I think 20% is pretty dang good! :-)

3:59 am on Dec 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have strong and that means you are across the top and google is beating hell out of you.

Did they remove the ability to change the bid when you are in the adgroup?

4:04 am on Dec 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hmm, practically all of my keywords are strong. They range anywhere from 2-10% CTR ...
4:07 am on Dec 12, 2003 (gmt 0)

10+ Year Member



I noticed some strangeness too. Keywords that do not have high impression values seem to through it off. I have "strong" keywords with 1.5% CTR and "moderates" with 12.5% CTR.

The weirdest is a one word term that I have both as phrase match and exact match and has been running for almost two months. The exact match has an all time 18,669 impressions, 656 clicks for a CTR of 3.0% and is reated Moderate. The phrase match has 21,404 impressions, 552 clicks and a CTR of 2.55 and is rated Strong. This month the phrase match is doing a bit better, but last month the exact match did better. I think there is a pretty complex formula at work.... Or it is based off of the hidden Google CTR...

4:08 am on Dec 12, 2003 (gmt 0)

10+ Year Member



You are a lucky one Limmit. Check your stickies if you already haven't :)

Edit:
HAHAH This is rediculous! I have this one AdGroup with 6 KW's. 5 of them are at 20%, 11%, 12%, 11%, 6%, and are all labeled as "Strong". However, the 6'th one is at a WHOPPING 38.5% and it's only moderate! Oh the ironies.

(Yeah, I know those CTR's are huge, this is just one of those niche r0x0r markets, not even close for my other campaigns)

[edited by: fidibidabah at 4:11 am (utc) on Dec. 12, 2003]

4:10 am on Dec 12, 2003 (gmt 0)

10+ Year Member



Did they remove the ability to change the bid when you are in the adgroup?

Looks like it. I had to hunt around to find how to.

5:41 am on Dec 12, 2003 (gmt 0)

10+ Year Member



I have two keywords that are "At Risk"

1st KW: 19.1% CTR today, 7.2% alltime
2nd KW: 18.2% CTR today, 6.1% alltime

Call me a pessimist, but I am not sure I can do much better than this.

6:18 am on Dec 12, 2003 (gmt 0)

10+ Year Member



I too see some funny looking numbers: KW1=1.9%, "strong," KW2=22%, "moderate." I wonder if this is working like OV where they are measuring your clickthru relative to your competition.
7:01 am on Dec 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Can we no longer ESTIMATE the cost per click? Am i just missing it?

Oh, I see it now.

8:37 am on Dec 12, 2003 (gmt 0)

10+ Year Member



hmmm... just taking a quick scan of some of my ads, could this possibly be related to relevancy?

This is quite interesting. For an example, two of my 'at risk' keywords have 7.4 & 1.9% CTR. Decent numbers.

When i analyze what they are, I realize however that one of them kinda has a double meaning and could be misleading, and the other one closely relates to a keyword used for a different site than what i link to.

To expand - the first term is also a charity name, a charity name that happens to contain very generic words.

The second could be viewed as a trademarked company name, but their name does not cover the full extent of the keyword used. (Two word phrase match kw, with one of the terms being one letter)

I also have another 'at risk' kw that contains the word 'dangerous', a google stop word?

So clearly this has a lot more to do with than CTR. I want a faq on this google, tell me exactly what this new column means!

8:46 am on Dec 12, 2003 (gmt 0)

10+ Year Member



hey, google just added brief explanations at the bottom of the page (Less than ten minutes after i directly asked? I feel blessed. =p). Says it is "determined by your keyword's clickthrough rate (CTR)", but it sure doesn't seem that way.
8:51 am on Dec 12, 2003 (gmt 0)

WebmasterWorld Senior Member sem4u is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Looks good to me. All strong or moderate. :)
1:02 pm on Dec 12, 2003 (gmt 0)

WebmasterWorld Senior Member shak is a WebmasterWorld Top Contributor of All Time 10+ Year Member



google, u got it slightly wrong (imo)

go back to the drawing table and try again.

Shak

1:56 pm on Dec 12, 2003 (gmt 0)

10+ Year Member



wow, I have only moderate and strong ones, the tops are
KW1 = 0.8% CTR overall = Strong
KW2 = 0.7% CTR overall = Moderate
KW3 = 0.6% CTR overall = Strong
not bad I think :)
2:35 pm on Dec 12, 2003 (gmt 0)

10+ Year Member



AdWordsAdvisor:

I have two broadmatched keywords (my only two, and each in their own separate AdGroup) that have reasonable CTR and the status column lists "strong" on both. But there is a reddish banner across the top that says:

"This Ad Group contains keywords that aren't performing well and are at risk of being disabled..."

Is this a glitch or should I be concerned with my keywords being disabled?

seasalt

2:49 pm on Dec 12, 2003 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



90% of our keywords are strong.

The only moderate ones are the very niche keywords that are getting less than 15 impressions per day. CTR doesn't seem to have an effect on what's strong or moderate in our campaign - unless it's the much wished for Google CTR rate.

I have one keyword that's strong, and it's search CTR is over 15%, but it receives 10x the impressions due to content matching, and only has a 2.5% CTR there, which lowers it's overall CTR significently - yet it's kept it's strong status.

Maybe G doesn't want to flat out tell us our G CTR rate, so this is a suggestive way of doing it?

3:28 pm on Dec 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Am seeing some inconsistencies here.

In one campaign kw's shown as 'strong' range from 1.0% up to 5.1% ctr. Moderate's range from 0.9% up to 3.0% ctr.

I have a batch at 3% and half are labelled 'strong', whilst the other half are labelled 'moderate'...

Is this based on last/current 1000 impressions?

Syzygy

3:53 pm on Dec 12, 2003 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Hi all - I'll try to get to all your many comments and questions in this thread. To start off, dkoller said:

...So clearly this has a lot more to do with than CTR. I want a faq on this google, tell me exactly what this new column means!

Please note that in the Ad Group view of your account, there is a message at the bottom of the page that says:

What do the labels in the status column mean? (Note: These values are determined by your keyword's clickthrough rate (CTR) on Google search pages only.)

You can click on the 'status column' link to be taken to more info.

The really key information, however, is mentioned in the line quoted above. Specifically, where it says:

(Note: These values are determined by your keyword's clickthrough rate (CTR) on Google search pages only.)

In other words, the values you see in the status column represent the clicks from Google alone. And, as everyone on this forum knows, these are the only clicks that are counted as a keyword is 'monitored' for CTR.

So bottom line - this column allows you to see how your keywords are doing on Google alone, and gives you an indication of how your keywords stand: are they working well, or are they close to being disabled?

This is distinctly different than the CTR column of your stats, which gives you CTR for Google, plus all partners.

Please note that if you click on column header, it will sort by status. If you have a very long list of keywords this is helpful because it will collect all keywords of a given status together, and allow you to take action more easily.

AWA

3:54 pm on Dec 12, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member





Funny, the first two optimization tips are:

  • set your daily budget to the amount we recommend during the campaign creation process.

  • Click here to learn how to increase your daily budget.

    Something tells me that's what this whole thing is about.

    Do they even explain how they're pulling these status rankings?

    <added>

    AWA, this may be a dumb question. Is there a way for us to view our Google (only) CTR?

    </added>

  • 4:06 pm on Dec 12, 2003 (gmt 0)

    WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



    toddb asks:

    Did they remove the ability to change the bid when you are in the adgroup?

    Yes, this has gone missing. You should be seeing it back again before too long. Good catch toddb!

    In the meantime, please be aware that you can see/edet the default Max CPC by clicking on the 'Edit CPCs/URLs' button just above the 'Keyword' column header in your stats.

    Note: if you click the check box to the left of the 'Keyword' column header, it'll select your entire list of keywords. This seems to be a little known fact. ;)

    AWA

    4:13 pm on Dec 12, 2003 (gmt 0)

    WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



    Can we no longer ESTIMATE the cost per click? Am i just missing it?

    Oh, I see it now.

    Glad you found the answer! Just to say it 'out loud' though:

    You can do this from either the 'Edit Keywords' or the 'Add Keywords' link. Both are located just above your stats in the Ad Group view.

    AWA

    4:14 pm on Dec 12, 2003 (gmt 0)

    WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



    I'm sure most of us would like the exact G only CTR - but this is definately a nice step in that direction.

    Although, I have to wonder about a couple things.

    I just split one of my adgroups into 3 adgroups yesterday. I have two KWs that have 0 clicks in the new group, yet are rated as strong keywords.

    I also have new KWs that have 0 impressions/clicks that are also rated as strong - so is strong the default for a KW w/o any impressions?

    4:29 pm on Dec 12, 2003 (gmt 0)

    WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



    Seasalt wonders:

    I have two broadmatched keywords (my only two, and each in their own separate AdGroup) that have reasonable CTR and the status column lists "strong" on both. But there is a reddish banner across the top that says:

    "This Ad Group contains keywords that aren't performing well and are at risk of being disabled..."

    Is this a glitch or should I be concerned with my keywords being disabled?

    Lacking the ability to actually see your account, I am leaning towards 'glitch'.

    I'd suggest contacting AdWords support, and having them look at the actual account. This would probably help set your mind at ease. And if there is a glitch, this would help us track it down and squish it.

    AWA

    4:41 pm on Dec 12, 2003 (gmt 0)

    WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



    I just split one of my adgroups into 3 adgroups yesterday. I have two KWs that have 0 clicks in the new group, yet are rated as strong keywords.

    I also have new KWs that have 0 impressions/clicks that are also rated as strong - so is strong the default for a KW w/o any impressions?

    Good question, eWhisper. I'm not certain of the answer, and will do a bit of digging. I'll post again on this one when I know more.

    Seems like this thread will be hot this morning. I'll do my best to keep on top of it.

    Just wanted to say, however, that I won't be able to post here for the next four hours or so. Other scheduled tasks are calling my name.

    Back as soon as possible. ;) Gotta say that posting here is one of my favorite parts of the day.

    AWA

    5:11 pm on Dec 12, 2003 (gmt 0)

    10+ Year Member



    AWA,

    Is it possible to decipher the different ratings a little more? Do strong keywords have a Google CTR above 3%, and moderate ones above 2% etc. etc... or something to that effect? Thanks!

    5:19 pm on Dec 12, 2003 (gmt 0)

    10+ Year Member



    That's a good question.

    It is, however, nice to know which one of your KW's have that beautiful traffic-wacking spot at the top. Good stuff. Good stuff indeed.

    7:01 pm on Dec 12, 2003 (gmt 0)

    WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



    I just stopped by for 30 seconds, and want to say that I'll vote for this as the official name for the top spots:

    ...that beautiful traffic-wacking spot at the top

    Nice.

    :)

    AWA

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