I saw a post here sometime this month that suggested to someone that a Google bug exists wherein it is not advisable to pack a combo of broad, phrase and exact match all together in only one ad group.
It mentioned the better way was to create a separate ad group for each. Say instead of packing together these keywords for "blue widget" in only one ad group:
Ad Group 1
blue widget
"blue widget"
[blue widget]
-red
He said there was a bug, so this would entail three ad groups for the keyword "blue widget".
Ad Group 1
blue widget
-red
Ad Group 2
"blue widget"
-red
Ad Group 3
[blue widget]
-red
-------------
AWA, Adwords Advisor, pls. confirm if this bug does exist. Do I really have to make three ad groups for one keyword to fight this bug? Help, it's confusing....
Thanks in advance.
Best regards,
Alextc
[edited by: Shak at 11:28 am (utc) on Dec. 10, 2003]
In that post I said that I was unaware of such a bug - and this still holds true.
Do I really have to make three ad groups for one keyword to fight this bug? Help, it's confusing....
As far as I'm aware there should be no problem with one Ad Group having the keyword options you mentioned:
blue widget
"blue widget"
[blue widget]
-red
I would suggest giving it a try. And if you do see odd behavior (I never did learn what the alleged 'bug' was supposed to have caused, actually) please report it here. I'll follow up on it.
AWA
The bug that seemed to affect us was that if we put all 3 in the same ad, G didn't show the ad at all. If we seperated them out, then G did show the ad.