Adwords was around last Christmas, so why are we seeing estimated click data and daily budgets based on last month, when showing christmas data from last year would make the exercise that much easier for advertisers who may be taking guidance from the figures.
Fortunately, we have data from last year so didn't get caught on the hop, but there must be a lot of new advertisers who are getting caught with their pants down.
An example, a campaign we are running has got an estimated number of clicks of 20.7 but today so far we have had 458 clicks to the campaign.
On that basis the suggested daily budget of $4 would have been way too low and our client would have had ads served about once in every twenty impressions. We set the budget to a much higher sum and it's served fine.
I suppose this is a tip as well as a request, historical data will always be just that, history.
It's a practice that's easier to run on the web with the way tracking works, but is often forgotten about.
As soon as I read this, I double checked some numbers from last year and made a few adjustment.
Thanks webdiversity for reminding us that common business practices still apply to the web, it's a different medium, but still a business.
Adwords was around last Christmas, so why are we seeing estimated click data and daily budgets based on last month, when showing Christmas data from last year would make the exercise that much easier for advertisers who may be taking guidance from the figures.
Interesting point, webdiversity, and I'll happily pass it on. I'm assuming you are referring to the info you see in the Traffic Estimator, no?
For those who were advertising at this time last year, however, I think looking at your actual stats for the same time last year would be even more useful than estimates.
So, please be aware that this information is available to you for many levels of your account (i.e. for the account overall, for each campaign, per Ad Group, and per keyword) using the date range tool.
AWA
