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Starting Monday I am seeing a huge jump- 30% - in impressions from Google Adwords. Yesterday saw a huge rise again. The CTR for my campaigns has also gone up. I have ended up spending 35% more than my daily budget. I have not tweaked the creatives as well.
Week days return us low numbers for the same.
When I asked the Google people they said it is across the board.
Is anybody else facing the same?
Any idea what could be the possible reasons for the same?
I am sure that there has been no increase in impressions from the content sites.
It's happened progressively with different words. Each week a new word seems to get hit.
Google has been manifestly unhelpful, even after 3 calls. They keep claiming the keywords have just seen a spike in popularity. I can see that if it went up 50 or 100% over the course of a few days. But to go up 1000% overnight? I think there's a bug.
I've had to employ a bunch of negative keywords to keep the impressions in check.
Now, it is entirly possible that your content ads aren't targeted, although I'd search for a few sites where your ad is shown to check who is displaying your ad.
First of all, if your word relates to a news article, then often you can see this type of volume. Our content impressions can jump from 10k-100k in a day due to the news and has ranged in impressions that much over the course of a week or so, and they were mostly legitimate impressions.
Secondly, it's christmas time, and there are a huge number of affiliates that make 40-60% of their revenue during the next month. One of my affiliate sites (it's a very niche site) typiclly jumps from an average of 10k visitors/month to around 20k/week during december. They are all legitimate visitors who are shopping for a few produts.
I would definately investigate your traffic before assuming that because the impressions have jumped a lot - they aren't legit.
Has anybody here actually made decisions by ROI? or is it all by gut feeling?
I do it all the time at the AdGroup / Product level. I am starting to do it more at the individual creative level, but am still working on it. I have a number of well running creatives that I don'r want to knock off by changing the parm in the URL. I track where each sale has come from if possible (only about 75% of mine are because of issues with people bookmarking, sending url's to others, etc). I really should look into installing the Google conversion counter because it would smooth the tracking end out a bit, but have't wanted to do too much monkeying with my site till after the holidays outside of adding new products.