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Huge Jump in Impressions

     
10:12 am on Dec 5, 2003 (gmt 0)

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Hi

Starting Monday I am seeing a huge jump- 30% - in impressions from Google Adwords. Yesterday saw a huge rise again. The CTR for my campaigns has also gone up. I have ended up spending 35% more than my daily budget. I have not tweaked the creatives as well.
Week days return us low numbers for the same.

When I asked the Google people they said it is across the board.

Is anybody else facing the same?
Any idea what could be the possible reasons for the same?
I am sure that there has been no increase in impressions from the content sites.

Thanks

gertrijs

10:52 am on Dec 5, 2003 (gmt 0)

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I had one AdGroup going from 2800 content impressions on December 2nd to 135000 impression on the 3rd. Another AdGroup was from 500 to 50000 impressions.
I disabled content targetting because of this. I can not believe those impressions are very targetted.

Gert

3:44 pm on Dec 5, 2003 (gmt 0)

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Same thing happened to me (mentioned in earlier posts). It started for me about 3 weeks ago. Words with 500 impressions suddenly got 12,000 impressions.

It's happened progressively with different words. Each week a new word seems to get hit.

Google has been manifestly unhelpful, even after 3 calls. They keep claiming the keywords have just seen a spike in popularity. I can see that if it went up 50 or 100% over the course of a few days. But to go up 1000% overnight? I think there's a bug.

I've had to employ a bunch of negative keywords to keep the impressions in check.

4:59 pm on Dec 5, 2003 (gmt 0)

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I'm going to play devil's advocate for a moment.

Now, it is entirly possible that your content ads aren't targeted, although I'd search for a few sites where your ad is shown to check who is displaying your ad.

First of all, if your word relates to a news article, then often you can see this type of volume. Our content impressions can jump from 10k-100k in a day due to the news and has ranged in impressions that much over the course of a week or so, and they were mostly legitimate impressions.

Secondly, it's christmas time, and there are a huge number of affiliates that make 40-60% of their revenue during the next month. One of my affiliate sites (it's a very niche site) typiclly jumps from an average of 10k visitors/month to around 20k/week during december. They are all legitimate visitors who are shopping for a few produts.

I would definately investigate your traffic before assuming that because the impressions have jumped a lot - they aren't legit.

5:02 pm on Dec 5, 2003 (gmt 0)

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We had a 20x increase in content impressions for some ads this week. I disabled them. These are ads that are so incredibly targeted that they don't belong pretty much anywhere but in search. Bizarre.
5:53 pm on Dec 5, 2003 (gmt 0)

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Has anybody here actually made decisions by ROI? or is it all by gut feeling?

SN

6:13 pm on Dec 5, 2003 (gmt 0)

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Has anybody here actually made decisions by ROI? or is it all by gut feeling?

I do it all the time at the AdGroup / Product level. I am starting to do it more at the individual creative level, but am still working on it. I have a number of well running creatives that I don'r want to knock off by changing the parm in the URL. I track where each sale has come from if possible (only about 75% of mine are because of issues with people bookmarking, sending url's to others, etc). I really should look into installing the Google conversion counter because it would smooth the tracking end out a bit, but have't wanted to do too much monkeying with my site till after the holidays outside of adding new products.

6:21 pm on Dec 5, 2003 (gmt 0)

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We track all our keywords by individual ppc and make decisions around ROI, competition, and quality visitors. (We have many pages we don't mind not getting a sale if we are educating people to our field).
7:19 pm on Dec 5, 2003 (gmt 0)

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Maybe because Google's SERPS are so irrelevant for a lot of subjects, people are clicking on adwords more.

?

3:00 am on Dec 7, 2003 (gmt 0)

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Has anybody here actually made decisions by ROI?

Yes, of course.

10:43 pm on Dec 7, 2003 (gmt 0)

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>>Has anybody here actually made decisions by ROI?

All the time....