One thing is bidding on the high exposure keywords really knocks you right out of relevency. But the low exposure (hidden) keywords are much less traffic.
And then there is the CTR. I had to read a bit on copy writing...adding motivational words, action phrases and personalizing things helped, plus realizing the mindset of a google searcher is geared towards gleaning information.
So now I got lots of little nickle a click words and am isolating out the high CTR. Is it still true that only the top three go through AOL? I have a plan to bid up a bit to gain exposure and, thus, a higher CTR.
Sorry...no topic really...just venting ;-)
Is it still true that only the top three go through AOL?
Hudson, it has actually been the top four ads for awhile on AOL - and they're now showing an additional four towards the bottom of the page.
Each partner chooses how many ads they wish to show. Therefore, I'm not able to say with assurance that the additional four will always be there.
But they certainly are at the moment!
AWA
Not if they are strongly related to the content of your site. Try using exact match to improve your relevancy.
>But the low exposure (hidden) keywords are much less traffic.
Yes, but they usually have a higher click through rate (CTR) and covert better :)
BTW - the "X" should be replaced with a secondary keyword of your choosing. This is a backup keyword that will be displayed if the user's search term exceeds the maximium Adwords word count for the title.
I got the {KeyWord:default} thing working, but I have mixed thoughts about getting the search term into the title. If you look at some high competition terms, either the top few don't have the keyword in the title or it is part of a longer title (ie "Keyword Rating Site", not just "Keyword").
Then, if you look at other terms, you might see 6 ads on the page each with only "Keyword" as a title...makes the eye blur right past them, I think.
Of course, it is incredibly useful, especially if you want to set up Brand_A, Brand_B, Brand_C, etc as keywords all in an adgroup and use the same copy.
Also good if you use it in the body and not just the title.
Well, sorry, but I am rambling some ;-)
I got the {KeyWord:default} thing working, but I have mixed thoughts about getting the search term into the title.
It can be useful, but it is something to be careful of. I only use it in cases where the terms I'm bidding on leave me feeling that they will give me an attractive title. Some queries, even some that are short enough to fit in a title, result in an unappealing ad even though they are the text the user was searching for. In many cases the phrase they type isn't going to be what they're scanning for visually when they're presented with the results page.
