Running a Spanish Ad

Just select Spanish language or target geos

[Robsp]

I'm running a campaign in multiple languages and recently added Spanish. I selected all countries and Spanish language which means that all world-wide users that have a Spanish Google User interface will see our ads.

Of course there are also users in Spanish speaking countries that just have the english UI but still enter Spanish searches. Anyone experience with what the best setting is from a volume perspective? I can either stick with this or select all languages and the Spanish speaking countries?

[Robsp]

Anyone or are we all just focussing on English :-)

[roitracker]

Why not create 2 different campaigns & cover your bases?

1. Spanish language, all countries
2. English language, Spanish countries

From a volume perspective, it's difficult to say. I would expect #1 to be greatest, but the only way to know for sure is to test it.

[Robsp]

roitracker,

I did setup 2 different campaigns but wanted to know if anyone had experience with the difference in volume. I guess testing it is my next step. Thanx

[eWhisper]

We only target the U.S., but what we've done is add spanish words to our U.S., english campaign, and then because a lot of spanish people in the U.S. goto www.google.com.mx, we've also targeted Mexico, but have been sure to include in the ads that we're an american company in some way.

Our volume for Spanish words in the U.S. site is about 5-10% of what our english words get. For G MX, we again get about 5-10% of what our U.S. google campaign gets.

This will vary a lot though depending on what you're targeting, and if you sell/ship to other countries, etc, so think you need to actually set up the campaign and see what kind of numbers you get.

[cline]

A lot of users of the English interface speak Spanish. I target Spanish language terms used on the English interface. This works pretty well.

[tys0n28]

I run Spanish ads where I want to target U.S. users only - so I do All Languages and U.S. targetting. The only pitfall for this that I can see is if my Spanish search phrases happen to be words in another language - but this doesn't seem very likely.

I was under the impression that U.S. targetting would only send traffic from U.S. IP addresses - and the language would determine whether the search comes from www.google.com or www.google.com.mx. Is that correct?