Ad Title Restrictions

Huge sites can break the rules?

[dkoller]

I have noticed an advert in the premium spot with two characteristics that seem to break editorial guidelines.

1) The ad title is 39 characters long (34 without kw term)
2) The ad title ends with an exclamation point

Could this ad possibly still be around from the old premium advert program?

Anyway, it is kind of unfair the advantage this ad gets over the others in the same group...

[RedWolf]

More than likely it is a premium. They didn't have to play by the same rules because they were not in the same game. In fact we sort of get to crash their party by going north with our "secret formula" ads. :) It will be interesting to she what the ad formats look like in January. Assuming I can survive the holiday crush. Not that I'm complaing :)

[AdWordsAdvisor]

Almost certainly a Premium advertiser, still under contract, dkoller.

Many people are not aware that the Premium Sponsorhip program pre-dates the AdWords program, that it operates under a different set of guidelines, and that advertisers (and Google of course) are working under contracts subject to those guidelines.

After the first of the year, though, only one set of guidelines will be in play - and you should therefore see consistent ads.

AWA