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Woo Hoo - I may get a christmas bonus after all.
I do want to respond to one thing that you've posted, though, just for the sake of clarity. You mentioned:
Google does not inform you when signing up for an Adwords Campaign that you are automatically opted into the Total Targeted Content...
Please note that this is actually mentioned as the very first of the Terms and Conditions that each advertiser agrees to when creating an account.
I know I'm repeating myself when I say that reading the Terms & Conditions is time well spent. They're so important that there is a link directly to them, at the bottom of every page in an AdWords account.
You must be kidding... That should be turn off by default. We opt in to recieved real traffic. This is in alot of cases are not real. Terms and Conditions, you guys know that in most cases nobody will read them but you can always say...we told you read the "Terms and Conditions" Give us real traffic and not "Terms and Conditions"
donb01 nobody is talking about spending limit. We are talking about fraudulent clicks. People that click on your site to make money for their adsense program.
Yes, but if you set your daily budget to what you are willing to spend, then this should have been caught at the budget limit. To rack up $26K in charges you would need a daily budget around $800 even assuming Google 205 fudge factor. That is why my budgets only total around $15 currently. Though I have had to studily raise them throughout the last week from the $5 they totaled last month.
I might note, too, that even though I've bid on nearly the exact same keyword list with Overture (and, formerly, GoTo) for nearly half-a-decade, I've NEVER gotten an adjustment from them.
AdWordsAdvisor, I'm already drafting a brief thank you via e-mail, but please also convey my appreciation for this gesture to your teammates.
...reading the Terms & Conditions is time well spent
AdWordsAdvisor, you should have mentioned that even when people read the Terms & Conditions, and (as a result) decide to opt-out of "content" site inclusion, that Google may ignore their request, and show their adds on "content" (ie. non-search) sites anyhow, without their consent. In my case Google never fixed the problem, or even responded seriously, even after months.
If Google investigated complaints about sites showing adds improperly early-on (even small issues), they might prevent bigger problems later.
Also, problems with bad AdSense sites could often be fixed easily, if advertisers had more freedom to pick and choose where the adds go. AdWords customers could stop running adds on individual site the moment something looks a little suspicious.
We turned off our ads from content sites over a month ago, and despite this refund, we are leaving it off for now. The potential for abuse with AdSense is too great, especially for high CPC search terms. We have recently experienced a substantial drop in costs with no significant drop in quality.
AdWordsAdvisor, you should have mentioned that even when people read the Terms & Conditions, and (as a result) decide to opt-out of "content" site inclusion, that Google may ignore their request, and show their adds on "content" (ie. non-search) sites anyhow, without their consent.
Robert Thivierge - I didn't mention this, because it is not the case.
If one opts out of either partner choice, then ads will stop showing on those sites as soon as all servers have updated.
The only scenario I can imagine in which ads would continue to show on partner sites after unchecking the appropriate box, would be the following:
If an advertiser un-checked the box in question in the 'Edit Campaign Settings', and them moved to another page without first clicking the Save All Changes button, then the ads would continue to run on those partners. Account wide, if changes are not saved, then they are not incorporated in the account.
If you are aware of another scenario, please email AdWords support from within your account, and request that the email be copied to AdWordsAdvisor.