1. The biggest issue is that none of my keywords are triggering our ad and I have no clue why not.
2. We mainly sell business telephone systems and so I made a campaign with half a dozen ad groups targeting each telephone manufacture. Now, my question is, what would be more effective...6 campaigns, each having one ad group or the way it is already setup with 1 campaign and 6 ad groups?
3. I am totally lost on the terminology they use...the thing that confuses me the most is I used all recommended keywords, yet under cost it shows $0 for most of the keywords...I thought that cost was what I would pay if someone clicked on my ad, but I know its not gonna be $0, so what is it?
Sorry for the lame questions, but I have searched and searched through the adwords help with no luck.
2. 1 campaign, 6 groups, 6 campaigns 1 group, it's up to you. There are certain things you can only set at the campaign level, such as daily budget, content targetting options and geo-targetting options. All ad groups in a campaign will follow that campaign's rules.
The reason you are not getting many impressions could be a range of things, from low CPC combined with low CTR, keywords disabled by google, ad text not up to standard... Best thing to do would be increase your CPC for a few days, get your ads displayed, get some clicks to increase your CTR, then lower your CPC a bit. If all else fails, email google.
Because of the holiday Thursday, I would be surprised if any ads were reveiwed after about noon on Wednesday last week. This upcomming Monday will probably be busy for the reviewers as well because of the backlog. I now i have a number of new ads i created over the weekend.
It has been recomended by others here to never change your ads, just create new ones and after they are reviewed deleing the old one. They also say to always have two ads running in each group just in case. Both sound like great ideas and i am slowly implementing them.
...last night I decided to try pausing my old campaign and making a new one that was similiar...to my surprise it actually worked, now this morning I just tried and nothing...our ad was listed on the top 3 last night, now it is no where to be found. Any ideas why? Would it be appropriate to call google about an issue like this?
Lots of good info in this thread. As mentioned in other posts, there could be a variety of causes behind what you see.
One thing I didn't see mentioned, though, has to do with daily budget. If your daily budget is less than the 'recommended daily budget', your ad will not show every time your keywords are searched on. In cases where there is a really big difference between your actual daily budget and the recommended daily budget, your ad can show quite infrequently.
Basically, the recommended budget is the system's way of not exceeding what you want to spend: it calculates how many times your ad could safely show in a 24 hour period, without exceeding your desired budget, and then shows it that number of times.
You can check for the recommended daily budget from the campaign page of your account. Click on the 'Edit Campaign Settings' link, and go to item two on that page.
Would it be appropriate to call google about an issue like this?
By all means. Contact AdWords support whenever you have a question - although many times the answer can be had from a careful review of all the information available in your account. The more familiar you are with your account, the quicker you'll become with troubleshooting stuff.
AWA
AWA
I was running my ad for about a year with no issues, and then I decided to twiddle with something on it - I believe I took out the word "toys" and replaced it with the word "chairs", which mad it one character too long for the box, so I left off the comma at the end (my list continued on the next line, but I thought the line break was enough to seperate everything so it looked nice).... Silly me... they suspened my ad and I had to rework the whole thing to make them happy again. Had I left it alone I wouldn't have gotten yelled at.
...which mad it one character too long for the box, so I left off the comma at the end (my list continued on the next line, but I thought the line break was enough to separate everything so it looked nice)....
Hey, I am kind of happy for the chance to explain why this is an issue.
Briefly, your ads appear in different formats on different partner sites. And the ad has to look 'right' in all formats.
Perhaps the best example is AOL. On AOL your ad is converted from a box on the right of Google SERP into a single line of text above the AOL search results.
And when you are relying on a line break to stand in for a comma, well, that doesn't work anymore when your text is converted into a single line.
By the way, this is also one of the chief reasons we work hard to avoid repetition in the title and the first line of the ad. Many ads end up saying the exact same thing twice in a row, when viewed as a single line, and this does not look particularly professional.
So my tip o' the day: when writing your ad for Google, be sure to imagine what it will look like when converted to a single line of text. Does it read right? Does it look right?
AWA
By the way, this is also one of the chief reasons we work hard to avoid repetition in the title and the first line of the ad. Many ads end up saying the exact same thing twice in a row, when viewed as a single line, and this does not look particularly professional.So my tip o' the day: when writing your ad for Google, be sure to imagine what it will look like when converted to a single line of text. Does it read right? Does it look right?
I'm still trying to figure out what triggers the repetion flag. I have some ads that got flagged for that, and am trying to reword them
Handmade Widgets
Artist created widget with red,
blue, and green accents from $50.
Or similar got flaged as a repeatition of widget on review. Not only is the case diferent, but one is plural and one singular. Trying to write and copy where the two body lines don't repeat any form of the word in the title is difficult and often comes out unnatural sounding.
Now AWA, your saying that I can repeat a word in the second line of the body text that was used in the title? Is this official policy, or just you interpitation of the intent of the guideline?
Now AWA, your saying that I can repeat a word in the second line of the body text that was used in the title? Is this official policy, or just you interpitation of the intent of the guideline?
The very short answer to both of your questions is 'yes'.
Longer and truer answers:
* Yes, you can use the same work in the title, and the second line, in most cases.
* Yes, this is official policy, but there are so many 'corner cases' that there are also many exceptions. Bottom line: every ad is reviewed on an individual basis.
For example, this would be OK:
Handmade Widgets
Artist created widget with red,
blue, and green accents from $50.
While this would not:
Handmade Widgets
Widgets by artists, with red,
blue, and green accents from $50.
Why? because when converted to a single line, one reads well and the other doesn't:
Handmade Widgets Artist created widget with red, blue, and green accents from $50.
Handmade Widgets Widgets by artists, with red, blue, and green accents from $50.
The basic rules, which can always be trumped in a particular ad are that:
* You may use the same word no more than twice in the first three lines of your ads.
* A phrase may not be repeated in the first three lines.
Other rules:
* Case doesn't matter. Thus 'Widget' is the same as 'widget', and they are viewed as the same word.
* Singular and plural are seen as the same word. Thus, 'widget' and 'widgets' are the same word.
* Words like 'advertising' and 'advertisement' are seen as different words in most cases. But this sort of thing is looked at on an individual basis.
Hope this brings some clarity to the repetition policy question question of repetition policy. ;)
AWA
[edited by: AdWordsAdvisor at 8:45 pm (utc) on Dec. 3, 2003]
[edited by: budbiss at 9:01 pm (utc) on Dec. 4, 2003]
If it's really a problem, give them a call, you're paying them to provide a service.
