Problem is, I have the same conversion tracking number for both campaigns. Conversions on one are showing up on the other, but my sales are thru retail widgets only.
I need a different tracking number for my wholesale campaign, right? I'm showing a 75% conversion rate in wholesale for 3 retail orders. And those same orders are showing up as a 2.8% conversion rate on my retail campaign.
Suggestions, hints? Thanks
- Use a third party tracking system for your other campaign
- Send an email to Google and ask them if it is okay to open another account (Opening 2 accounts is generally not allowed). Make sure that there are no repeat keywords in the two accounts.
However, I am guessing that, once on your site, users can navigate between your wholesale widgets page and your retail widgets page.
If so, users searching for 'wholesale widgets' may actually end up making a purchase of 'retail widgets'. The conversion will count towards the 'wholesale widgets' keyword though, because that's how they found your site initially.
I think an answer may be found by use of the custom conversion tracking option and assigning different values to the distinct retail and wholesale conversion pages.
I'm sorry to say that the nitty-gritty details of Custom Conversion Tracking are not my 'best event'. So, I hope this has made sense - and if not, please contact AdWords support for a more detailed answer based on a look at your actual account.
AWA
If so, users searching for 'wholesale widgets' may actually end up making a purchase of 'retail widgets'. The conversion will count towards the 'wholesale widgets' keyword though, because that's how they found your site initially
In a word, yep. But that really skews the conversion rates. Personally, I'd rather not see a wholesale conversion if that user clicked my wholesale ad and yet made a retail purchase. The only way I see to do that (with Adwords) is to have a different tracking number for each campaign. I guess, however, I'm going to have to come up with another solution.
<whine>I got a letter from Adwords today after I made a call yesterday. Nothing is any clearer as a result. So ultimately, I think I'm just overwhelmed at the moment with all the different aspects of trying to manage a web site.
It sure goes well beyond throwing some html together. I practiced some SEO techniques I've picked up here at WW, and from Googles own guideline, and got burnt. Now I have to learn marketing in an attempt to stay in business. Looks like I need to learn cookie management to track conversions. And all this for a guy who simply refuses to employ some simple and generally recognized business practices. Maybe its time to crawl into the RV and head back to the woods. </whine>
As vibgyor79 suggests there are many non-Google solutions that will enable you to track every seperate event and track them back to the source.
I have to challenge you on your statement :
I'd rather not see a wholesale conversion if that user clicked my wholesale ad and yet made a retail purchase.
Why ever not? The bottom line is if you can identify the catalysts to get people to buy then that information is worht a fortune.
We know of a situation where a particular keyword is bought on Adwords, but when visitors see the price of the product they opt to buy a cheaper version of the product, which has been the advertiser main objective all along, sales of the more expensive product would be nice but not the main purpose of the campaign. Call it Trojan Horse, but it worked.
Your solution is easier than you think, you just need to know where to look and who to ask.
We know of a situation where a particular keyword is bought on Adwords, but when visitors see the price of the product they opt to buy a cheaper version of the product, which has been the advertiser main objective all along
True enough. Still, what's the point os seeing an 87.5% conversion rate when I never generated a single wholesale transaction from that campaign? The numbers are meaningless to me.
I guess I just want the facts, without having to go thru all the guesswork and re-calculation.
