Take the following fictional example:
Adgroup for: Retro Clothing
This is setup using exact phrase and broad match on the words and leads to a general page describing all the retro clothing styles that are offered (shirts, pants, dresses, footwear, accessories, etc)
Other Adgroups targeting specific styles with very specific ad copy: Retro Dress, Retro Pants, Retro Shirts, etc
The problem I seem to be having is that Clothing is being broadmatched to the other more specific types so the general ad appears to be alternating with the more specific ads that I would prefer to have show up when the user searches for the specific terms.
Now a stupid question, will just putting negatives for the specific types (Dress, Pants, etc) into the Reto Clothing Adgroup solve this problem?
Remember I do not sell clothing, this is just as close of an example to my situation as I could think of. the standard widgets just wouldn't do it.
Has anyone seen this:
I am bidding on "widget service". According to the keyword tool, that means that I SHOULD also show up on "widget services". One problem. I already had "widget services" bid on, on exact match. Problem is... I'm not showing up at all. Not on my old exact match, nor on my new broad match. "widget services" doesn't come up at all. Though, of course... GOOGLE IS SHOWING IMPRESSIONS... 100's per day despite my ad not showing up.
Is it possible that the new broad match ad and the existing exact match ad are cancelling each other out?
In the old days, I would never have to worry about bidding on things I didn't want to bid on. If I wanted to bid on something, I bid on it. If I didn't want to bid on something, I didn't bid on it. Simple. Ah... but broad matching has fixed that, hasn't it?
Was I right to say, in the old days, my ads only showed up for words I bid on? Or has some sort of broad matching always been going on?
For instance: I have bid on "widget service" and "widget services" for a good year with no problems whatsoever until two weeks ago.
During all this time, before now, did my ads only show if someone typed literally the words "widget service" or "widget services"?
I always assumed that if I wanted to show up on "widget services and support" I would have to set up a seperate bid on that.
Am I right, or was I mis-informed all this time?
Was I right to say, in the old days, my ads only showed up for words I bid on? Or has some sort of broad matching always been going on?...During all this time, before now, did my ads only show if someone typed literally the words "widget service" or "widget services"?
Assuming that you had the keywords listed without "quote marks" or [square brackets], then they defaulted to Broad Match.
In the 'old days' Broad Match meant that your ads would show for any search that had the word 'widget' and the word 'service' in any order, and in combination with any other words. For example your ad would have shown for searches such as:
* service for widgets brazil
* fuzzy blue widget service
* widget service wiring diagrams
* service manual imitation widgets
...and so on.
AWA
If you can provide a bit more detail, folks in this forum may be able to figure out what is going on here. Or, you may want to contact AdWords support, as they can take a look at your account in detail, and offer specific suggestions.
AWA
Say I am bidding on: Gold Jewelry
I have this in an Adgroup in all three variations (exact, phrase, and broad) targeting the general term and going to a general page listing the types of gold jewelry that I sell.
I also have an Adgroup for the term: Gold Ring
This also has all three variations and goes to a page on the gold rings available.
The problem:
When I was running some tests using gold ring, I was getting the gold jewelry ad displayed sometimes. I assume that this is because jewelry expanded broadmatches to ring. I haven't really investigated it in the last two days because it is such a niche ad that it only gets 50 to 80 Google impresions a day and my playing around could really muck up the CTR.
So I'm wondering if this is expected behavior, and if so could I just add -ring to the Gold Jewelry to conteract it.
It should give you a very good idea of what you need to negative out, and for what broadmatches you'll show for. As you add more negative keywords, again run it through the sandbox until you're satisfied with the broadmatch options.
If Google thinks more than one ad will appear for an search(according to how I understand it) it looks at the CTR rate of both ads, and shows the higher preforming one.
If this is the case, your solution of adding -ring to the Gold Jewelry Ad Group should answer. And I'd also use -rings.
If Google thinks more than one ad will appear for an search(according to how I understand it) it looks at the CTR rate of both ads, and shows the higher preforming one.
ewhisper is correct, but with one distinction. Only one ad will show, but the system picks the ad with the higher CPC. If the CPC is the same in both Ad Groups, then it picks the one with the higher CTR.
AWA
Only one ad will show, but the system picks the ad with the higher CPC. If the CPC is the same in both Ad Groups, then it picks the one with the higher CTR.
AWA,
This is our problem with GeoTargeting. Because a national and geo campaign compete with each other (and they should be complimentary, not competitive), often the national has the higher CPC, so your regional ad (which has the higher CTR) isn't shown, and if you want it shown, you have to pay a much higher price - which often isn't worth it.
I was very excited about trying out GeoTargeting, and after running it since it's inception, I've ended up removing most of our geo ads because my national and geo ads were driving up the price of each other. Once I removed the Geo ads, our national CPC dropped by a few cents/click.
It would be so useful if the advertiser could rank their ads or have some system in place that says, if these two ads compete, then I want this one to show.
Choosing the higher CPC seems so unlike Google. Relevancy is the word Google wants to be known for. Higher CPC is for bank accounts, not for relevancy. CTR seems like the way to break the tie in this instance.
AWA
