Google recently was kind enough to provide some feedback on one of my campaigns. On one block of ads their recommendation was I add something like:
blue widgets
green widgets
red widgets
to an ad group that consisted of
widgets blue
widgets green
widgets red
In other words, they suggested I add the words in a different front-to-back order. I would have assumed that my widgets blue keyword would show up for both blue widgets and widgets blue.
There was no indication of exact matching for these phrases, so I don't think that was the point.
Am I missing something to do with the order of keywords?
TIA.
For broadmatching, if the query contains all the words one of your bids contains, it will show up.
So if you bid on (broad match): green widgets.
You'll show for:
green widgets
widgets green
how to make green widgets
making widgets turn green