New to Adwords

[davewray]

Hi all! I've been doing Overture for months now and decided to try Adwords. I've inputted 415 keyphrases into one campaign, but upon further reading in this forum, it appears I should be splitting my campaign into several ad groups so I can target my titles to the keyphrases more apporpriately? Also, it says my campaign is active, but doesn't Google have to go over my keyphrases to make sure that they are appropriate to my site/product before they go "online"? Thanks all!

Dave.

[RedWolf]

Yes you should have multiple adgoups so that you can target the ads to each concept. The number of different groups depends on your product, market, and personal style. Some people use a different adgroup for every world, while others group similar phrases into each group. I do a bit of both depending on what i am targeting.

Google will automatically put your ads on their on search trusting you to not abuse it. This is a great benefit over Overture. Your ads will be manually reviewed before they are put on partner sites and also after a certain number of impressions.

[davewray]

Redwolf...Thank-you for your reply! As I have 415 keyphrases (so far) I am going to maybe group 5-10 phrases per adgroup. That way I'll end up with more targetted ads and hopefully better CTR! It's going to be a lot of work coming up with 40 to 80 adgroups! Ah well, I guess I have the time ;)

Dave.

[eWhisper]

One of the best ways for people with a lot of keywords to break them down into groups is to first think of several ads. Now which keywords fit better into that ad than another one?

You want your keyword to appear (preferably in the title) of the ad, so in some cases dynamic insertion is the way togo for the keyword title while keeping the integrity of the rest of the ad.

[AdWordsAdvisor]

eWhisper said:

One of the best ways for people with a lot of keywords to break them down into groups is to first think of several ads. Now which keywords fit better into that ad than another one?

I completely agree, and also suggest looking at it from the other way around as well. Rather than starting with keywords, consider starting with what you have to offer - your products or services.

I often suggest that advertisers get really old-school for awhile, and sit down with a piece of paper and a pencil (!) to map out all the distinct products or services that they have to offer. Each distinct product or service is a natural subject for an Ad Group.

Once you have your Ad Groups defined, then select keywords that specifically relate to the product or service offered in each Ad Group.

In this way, you can make sure you are using really targeted keywords, and showing a very targeted ad too. The usual result is a good CTR, and pre-qualified customers finding their way to your site.

AWA