"blue widgets" and [blue widgets]

i want blue widgets to appear, but not widgets by itself...help!

[mcbsolutions]

Hi all:

Question:I would like to use the exact match and phrase match keyword as follows:

"blue widgets" and [blue widgets]

However, I do not want my ad to appear if the person just types in the word "widgets" by itself. This is because the word widget can mean two different things. I only want my ad to appear when the adjective is typed by the searcher. Please advise how best to set this up. If I add a negative keyword as -widget, my thinking is my ad will not appear at all.

Thanks much for assistance on this.

Steve.

[archie goodwin]

I believe you can use -[widgets]. I have done something similar in the past, which worked fine. I'd do some checking though to make sure its working! : )

[hobbnet]

"blue widgets"
&
[blue widgets]

will never show up for a search for just "widgets" or "red widgets", etc.

if your search term was just:
blue widgets

then you would show up for "blue" and "widgets" by themselves.

So, for the phrase match term "blue widgets" you would show up for the search term "cheap blue widgets" or "funky blue widgets"

and for the exact match search term:
[blue widgets]

you will ONLY show up when someone searches for the exact phrase:
blue widgets

[mcbsolutions]

Thanks for quick replies. I think I got it now. Hobbnet, thanks for confirming that if i have "blue widgets" as a phrase, that when someone types in just widgets, my ad will not appear. That is what I needed to hear.

Have a great one!

Steve

[AdWordsAdvisor]

One post in this thread caught my eye, and I wanted to clarify.

if your search term was just:
blue widgets

then you would show up for "blue" and "widgets" by themselves.

Actually, this is not the case.

If you have the keyword 'blue widgets' as a broad match (i.e. minus the single quotes I have used here to indicate the keyword), it actually will not show your ad when one searches on the single word 'blue' or the single word 'widgets'. It will, however show for any search with both the word 'blue', and the word 'widgets', in combination with any other words. And it will show up for expanded matches as well.

[mcbsolutions]

Thanks for the clarification AdwordsAdvisor! I am curious about something else. My competition uses the word widgets as a keyword in their campaign. I do not. Whether it is in "quotes" or not is not known of course in their campaign. Their ad will generate unrelated impressions because as i said the word widgets can mean two different things...i.e. similar to the word "project" can be a noun and a verb. This will hurt them and help me since my campaign is more targeted. Can I add to their impressions by typing widgets and enter repeatedly in the G search area? I know that is not nice, but hey its nothing personal, its business!

[AdWordsAdvisor]

Can I add to their impressions by typing widgets and enter repeatedly in the G search area? I know that is not nice, but hey its nothing personal, its business!

In a word, no.

mcbsolutions, this is actually an unethical practice, and counter to the Terms and Conditions under which you advertise with AdWords. So please don't consider it as an acceptable option.

In an effort to see just how corny I can get, I'd say that the Golden Rule is a pretty good yardstick for questions like this. ;)