Keyword Clk Impr CTR AvCPC Cost AvPos
[widgets] 295 30,825 0.9% $0.11 $32.08 2.2
[b]widgets 211[/b] 41,707 0.5% $0.11 $21.72 3.0
[b]"widgets" 127[/b] 24,848 0.5% $0.08 $9.53 3.2
Technically, widgets and "widgets" should be used on EXACTLY the same searches, as 'widgets' is a word in the searches, but "widgets" is also a phrase (being only one word) in exactly the same searches.
I don't understand how/why Google is differentiating between "widgets" and widgets when they mean exactly the same thing!
Anyone have any insights into this AdWords oddity?
I'm pretty sure I have the answer for this one, but want to confirm it with an engineer before putting it in front of hundreds (if not thousands!) of people.
How many of you are there out there, anyway?
So, more tomorrow! ;)
How many of you are there out there, anyway?
100,000s ....
u share ur figures, and well share ours.
Shak
as of midnite last night!
:)
u share ur figures, and well share ours.
Well, since you ask, here are a few. Please edit these Shak if they seem too promotional.
* 150,000+ advertisers
* 200 million+ searches a day
* Ads on Google alone reaches 35%+ of Internet users
K. Back to wackybrit's original question for a sec:
Bottom line, skibum nailed it with this:
If gadget was identified as an expanded broad match for widget, then wouldn't the the broad match widget would show for searches that contained widget as well as synonyms of widget (like gadget), whereas the phrase match "widget" would only show for queries that contained the word widget?
So,
* If you use the keyword 'widgets', without quote marks, it is seen by the system as an expanded broad match, just as skibum suggested.
One important detail:
* If you use "widgets" in quote marks, it is considered as a phrase match even though it is only a single word. Being a phrase match, it is exempt it from being expanded. So it would then function like the old-style broad match.
In other words, it would show for all searches that included the word 'widget', along with any other words, in any order. But it would not show for expanded matches.
