Dynamic Title and .....

[JeremyL]

Is there anyway to have a dynamic title so my adword title always is the same as the search phrase?

I remember awhile back there was a thread discussing all the cool features that could be done with addwords and keywords that weren't so obvious. ANyone got a link to that thread?

[Shak]

[webmasterworld.com...]

n - joy

[JeremyL]

Very nice, thanks

[Webo_Dave]

I use {KeyWord: backup phrase}. If the key phrases is longer than 25 characters then it will give me the back up phrase.

[paulewing]

Just be sure to only use the dynamic titles for adgroups with no miss-spellings. I added a dynamic title ad to an old adgroup that had three or four fairly similar terms, that would be helped by having the search text in the title instead of a generic. The problem was that I almost immediatly had three common miss-spellings of the terms in the group disallowed even though they had been performing well in the past.

The editors response is that they couldn't be in an adgroup that had a dynamic title because then the ad would fail the spelling guideline if one of those terms would show.

[hobbnet]

Also, don't use the dynamic title and description if any of your keywords have superlatives (best, cheapest, lowest, etc.)

[Shak]

Also, don't use the dynamic title and description if any of your keywords have superlatives (best, cheapest, lowest, etc.)

couldn't resist :)

just had the email come through about 9 keywords etc etc

oh well, worth the try.

Shak

[AdWordsAdvisor]

Shak,

Read your post twice, chuckled out loud both times.

Thanks!

AWA

[hobbnet]

I don't get it!

=\

[AdWordsAdvisor]

Ok, maybe I was wrong, but I think Shak set up an Ad Group using keyword insertion, and a then gave it a bunch of keywords like:

finest finished widgets
lowest price prefab widgets
best blue widgets

and a host of others.

Ah, the spirit of adventure!

Shak?

[hobbnet]

Sad thing is I give the advice but accidently do things like this pretty often. Oh well, Google stops me nice and quick.

[Shak]

AWA is correct,

I did it totally to see how long before they blew me, and if $$$s would override relevancy, it didnt :(

so quite simple, I just moved the 9 keywords to a different ad-group with a non dynamic title.

best of both worlds.

Shak

[maoley]

Thanks Shak for providing the url to that GREAT thread about dynamic title. What a cool feature and I never heard of it before! I surely will give it a try and see what's gonna happen.

But before it, I have some doubts need to be cleared. The syntax is {keyword:backup}, in which "keyword" is the search term typed by searcher or the term I input in adwords keyword box?

In that dynamic title thread, some said it's the search term used by searcher. If the term is less than 25 characters, it will be used as the title. if it's over 25 characters, the "backup" title will be shown (and will be limited to 15 characters).

In the same thread, msg#35 said "keyword" was the term I entered in adwords. And the example in msg#34 seemed to support the claim. To make things clearer, I copy part of the message below:

Targeted keywords = apple banana cherry
Headline definition = {KeyWord:Fruits}

Search query = apple banana cherry
-> Resulting headline = Apple Banana Cherry

Search query = cherry apple banana
-> Resulting headline = Apple Banana Cherry

search query = apple banana cherry kiwi pineapple
-> resulting headline = Apple Banana Cherry

If "keyword" is the search term, the 3rd ad title should be "Fruits". How come still the targeted keyword?

Can anybody help to explain?

[roitracker]

"keyword" is the term you're bidding on, NOT the users search phrase (unless you're using exact match & it's under 25 characters, in which case they are one and the same).