If you have a huge list of keywords all exact matched with a big enough budget you can get an idea of how many times a specific keyword is searched.
What would this data be worth to a large advertiser or company who just broad matches everything and throws piles of cash at their Adwords account?
Would it be wrong to approach a large company and offer to sell your information to them?
I got to thinking about this as one niche I have been advertising in is becoming more and more crowded with affiliates.
As time goes by the costs will rise and profit will dwindle. Why not capitalize on the information you have access to?
Of course Google won't like it. Just thought it would be interesting to debate.
What if you appraoch the company and make a deal to take over their pay per click advertising. Essentially becoming an employee?
After all Google doesn't come up with the keywords. We do, unless you have an account specialist helping you. I wouldn't think keywords without account stats would be illegal.
I know I'm not the only one to have wondered about this. At the same time, it doesn't mean I am going to do it.
Just wanted a little different discussion other than "reporting is delayed" , "broad mathching sucks", and "editorial guidelines are unfair"
We are using our adwords data to do our SEO. Since the conversion tool its fairly easy to spot were your high conversion areas are.
The tracking URL data opens another can of worms.
What is to prevent Google from using the tracking data and supplying it to their premium account members? Or using it to fine tune their new broad matching algo which will help out the big companies who blindly bid on generic broad words and phrases?
How is this different from approaching somebody and offering your services based on the data you have at hand?
Of course Google will cliam this will never happen but how do we know.
It's illegal
NO, it ain't...
just unethical
Shak
Surely if you are operating within a market where you have invested the time and resources to accumulate Adwords data, then there is profit to be had to use that data for your own campaign?
Of course if you worked for a company and had access to this information and decided to sell it to someone else (who would obviously be a competitor or at least become one when the used the data), then I would suspect it would be illegal in quite a few different ways - you just stole data from your employers and sold it to their competitors.
In the case where it is your own data, derived from your own work, then I would suspect that you would have a very hard time selling it.
Most people using Adwords have at least an idea how to compile their own keyword list. All that you would be offering is some data on how many times a keyword is searched.
Anyone can work this out for themselves (or a close approximation) for a relatively low budget, which would be the maximum price you could charge for this info (or thereabouts).
Noone will pay you for data that they can get themselves - or at least they won't pay enough to make it worth your while to sell it.
Scott
If you have a huge list of keywords all exact matched with a big enough budget you can get an idea of how many times a specific keyword is searched. ... Would it be wrong to approach a large company and offer to sell your information to them?
AdWords TOS §8:
[adwords.google.com...]
8. Confidentiality
I'd say the collected informations about keywords, queries per keyword, performance and such are surely high confidential.
That's why i think it's illegal to sell the data.
Using the data for your own sem is essential though.
edit reason: cut the tos quote since even this is confidential info. ;)
[edited by: Yidaki at 5:58 pm (utc) on Nov. 7, 2003]
[edited by: jkwilson78 at 5:58 pm (utc) on Nov. 7, 2003]
And probably best paying anyway.
