I hope it is not working because we are showing a .14%conversion rate. Last month it was .44%. We expected it to get better as the cookie is suppose to be persistent for 30 days.
Overture on the other hand is running about 2% with their tool. We always thought Overture was aimed more at shoppers than Adwords.
I really am interested in other users feedback…
Sometimes we find that the content Google syndication is wondeful and converts better than the search traffic, other times content syndication doesn't amount to anything and we opt out of it.
It takes a lot of testing, tracking, and a good ROI measurement tool to really hone in on the money making terms.
Another thing to look at over the long term is the number of people who search for your company or the number of direct referrals the site gets. As that goes up over time, that' the branding effect in action.
Yet everytime we turn down the ads, our conversions plummets
Your percentage drop on adwords is almost the same as ours. Very odd, perhaps it is related to the new broad match bringing back less relevant users..
I hope to install some adtracking software on my server soon and sort this out once and for all. I wonder whether anybody who had third party adtracking installed can give us some idea whether the conversion counter malfunctioned this month?
Our Spend is the same also. We have not had a Adword conversion this week. Either it is down or the broadmatch has destroyed the value of adwords.
BTW Sales on our site are up 66% month to date.. So it has nothing to do with site.
We use worldpay and tried some dummy transactions yesterday and we wanted to set up our own tracker (dynatracker). I found that with some of our transactions, the Google Logo will not show up on the Thankyou page. I am not sure whether the fault was with Google, or with Worldpay who had been under a Denial of Service attack recently.
However, for some reason, I was unable to set up the ad tracker. This is a serious problem for us as our daily spend is now $100, and the cost per conversion is $47.00. Our break even is only $15.00
Everytime I turn down the adwords, our orders plummet but still the above figures are very worrying....
We just got our first adword conversion in 8 days today.. Odd that no one else here has input..
Just run a conversion report every day and see what happens. After 30 days (when the G cookie becomes inactive) you should have an idea about conversion but bear in mind that this is not a 100% accurate figure. We e.g. track Credit card payments but a percentage of customer also wires the money and we cannot link that to the google conversion tool.
Again the tool just gives a relative indication of how your adgroups and keywords are converting and they are a good basis for optimization.
However, possibly that could be partly addressed by making the descriptions more "Closed" in other words, you only encourage the user to click on your ad if they really understand the product they are about to see from the description. Due the the relevency drop, presumably everyone's CTRs will drop accross the board, but hopefully the conversion rate will go back up again.
can anybody tell me which google server will likely show up ads
Go to Google.com and enter you search term. When it shows up on your regional version of Google just ad "&gl=us" without the quotes to the search string. You will then see your US ads. You can also change the us to uk, de, nl, etc to see other countries.
We have a few very specific terms that the url's are aimed at the actual page that we consider a conversion. A few times they show up as no conversion.
This could be one of two things. An advertiser with cookies enabled has come back for a second look and would not be counted. Or the other is that the searcher has cookies blocked.
It's significant enough on these low volume terms that I began to wonder what percentage of searchers, especially with the newer browsers, have cookies blocked. Are there any statistics available that would give a percentage.
For advertisers using the coversion tool this number should be considered in analizing the results of your programs.
