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I'm just wondering why Google doesn't take the simplest steps to prevent the fraud? They are obvious and would allay many fears.
1) We need to see the IP of everyone who clicks our Ad in the control panel - or at a minimum any IP that shows up more than once.
2) We need the ability to block our ad from being shown to that IP.
What is so difficult about that? I'd love to hear AdwordsAdvisor's opinion on the matter.
Also we noticed that displaying ads on content sites created a high costs, but no revenue at all. We have excluded content sites from our ad campaign now. Costs are down, revenue is the same as before.
skibum, if I understand you right, you're saying this is typical for you. It looks like that comes to 5,700 clicks that you weren't billed for. In other words you weren't billed for 46% of your clicks and your ratio of billed clicks to total clicks was 1.18. Are others seeing similar results?
I am sure they are, but I would prefer to do it myself. Just give me IP blocking or filtering in the control panel where I can see it.
It's all smoke and mirrors now. Transparrency will bring more revenue to Google because it will offer the advertiser the security to know he has control.
I can't see any good arguments against this unless it's simply technically impractical.
Considering so many people are behind a proxy server, use AOL, Juno or NetZero (all ISP's that cache pages), IP tracking isn't really an accurate way to track :( Maybe Google is worried about the landslide of email they would be bound to receive from advertisers mis-reading data that doesn't make much sense to begin with.
I agree with you though - the more reporting the better. ;-)