A Suspect Ad Title

A competitor is using this Ad title, is it allowed.

[Chernelle]

Hi,

I thought universal calls to action phrases were not allowed, (ie "click here," "link here," "visit this link," "this site is,") regardless of content, especialy in the title.

Well one of my competitors has this as an Ad Title.

"Name Of Software": Download Now

Is this allowed, after all it's a call to action, and in the Ad Title as well.

Cheers

[Blue_Fin]

It must be OK because there are lots of them. Here are a few examples that I just found:

Download ***** 2.0 Now
Download ***** $1/month
Download ***** Now

[airpal]

I think the people over at AdWords are looking at everything through a computer science PhD's eyes instead of a marketer's point of view. Calls to action are one of the main components of making a sale/conversion.

Anyway, in regards to your question, I would not worry about witch-hunting your competitors ads. Instead, focus on making your own ad more targeted, and if it gets disapproved, only then refer to your competitors ad as a reference to why your ad should also be approved (if it is similar).

[martinibuster]

This is how I beat them:
"Free Download"

Nothing motivates better than FREE (even if they have to pay for it after the 30 day trial is over).

[webdiversity]

Calls to actions are fine, infact they are positively encouraged, but click here is not really telling what you will find when you get there.

As long as what you say can be done.... can be done and free is fine as long as it is free, if it's free but you have register, then that needs to be explained.

Easy enough in 70 characters.

[2_much]

What's interesting about that is that for our premium campaign (the last one before they called to shut us down), the maximizing team sent us some creatives that featured: Click HERE. They themselves understand the value of this technique, but don't want to allow their advertisers to use it?

[airpal]

2_much, your post puts the current situation with Adwords into perfect perspective: They are seriously lacking in striking a balance between their marketing minds and PhD's. This will continue to severely hurt their adwords revenue which (according to a recent article) is already slowing down significantly. Their 1% min. conversion doesn't help either as it alienates a ton of small businesses, and throw in their broad/expanded matching, and you have a nice recipe for...

[Blue_Fin]

airpal, I very much agree with your assessment, but I think you may have misrepresented the impact on Google's AdWords revenue by stating that is has slowed down "significantly."

The article I read in today's New York Times says that growth in AdWords revenue has "started to slow."

[airpal]

Bluefin, superb rebuttal! I was hoping the "significantly" would be able to crawl under the radar, hehe! :)

[webdiversity]

Mandating certain things is always a danger.

At one point the issue of having the keyword in the title made some keywords have 6 or 7 out of the top 10 have the same title, so if I am looking to select an advertiser and they all look the same...... relevancy isn't there, or unique relevancy that is.