I have a mature campaign running with 300+ keyowords in 13 adgroups running fine
All clicks cost 5 cents, Average positio 3-4 and steady
Conversion rate was 3.4-3.6%
Figures for date, Clicks and impressions as follows as follows
17 268 7456
18 253 6473
19 338 6821
22 39 7914
21 328 8214
22 83 4556
23 55 3569
24 49 2698
25 32 2008
The ting is just dying before my eyes, any suggestions.
Why should the impressions just die away? This is a very stable market for a constant demand product.
On the 21st we edited the destination URL by one digit but that should not effect the impression rate.
Anyone seen anything lek this before?
Regards
john
Could be the change in the destination URL throw the ad into a hold for review state. From what I read this will cause the ad to be pulled from all partner searches (AOL etc) and just show on Google until the ad is reviewed by an editor.
my money is on the above...
Shak
Little PS
I got down to the Pub Conference and enjoyed meeting a load of you guys but I bet with all the faces around it is hard to recall! Great day and much appreciated
I can't get any reviews done unless I send them emails to hurry them up. I used to wait patiently like a good little boy for days and days. No more.
Do you chase anyone in particular?
Thanks for the help guys
John
Reviews are done *every* time *any* change/addition is made to adwords.
However the ads do show immediately on Google but *only after* the review on partner sites like AOL. Note that some categories of ads require review *BEFORE* they are even shown on Google. This is a little known fact but believe me that I am correct as it affects me.
I don't 'chase' anyone, just the usual 'contact us' web form that is present for every account.
I wish I could chase, but unlike some of the big boys (& girls I presume) I don't have an account manager at Google.
We made changes to the ad on around that date.
I changed a tracking URL they they "reviewed" the terms and threw out 175 terms that had been running for over a year and had come from their own suggestions list! Makes you wonder doesn't it.
When I first set up the campaign I was chopping and changing the ad copy all the time but I didn' notice big delays. I wonder it adding a new add rather than editing an existing is treated differently.
Thanks again guys, I wish I had known this before but having your experiences has help a bunch.
John
John
Do they have any really experienced *business* managers at Adwords. I have no idea who they are, but their performance smacks of propeller head, coke, pizza kinda management.
I changed one digit in the destination URL for each ad in each adgroup in a whole campaign and I have lost 90% of my Google traffic as a result
Losing traffic from making a change in a destination URL is to be expected. They have to make sure the URL your ad is pointing to is appropriate...Thus even if you are changing only one digit, that one digit could mean a completely different website from the original, which they need to check before sending to their distribution partners.
For example, if you simply change a period to a comma, the system sees that the ad has new content. However, the system can't really verify the content, and the ad is then removed from partner sites until it can be reviewed and approved by a live human being. This, of course, is done as quickly as possible - though the time can vary quite a bit according to volume of new and edited ads.
Hints:
* Make changes to your ad copy in mid-week if at all possible. These are lower-volume days than are Mondays or Fridays.
* Avoid making changes to your ad copy on Friday if weekend partner-site traffic is important to you. As noted, these changes will cause your ad to be removed from the partner sites over the weekend.
* Some advertiser choose to create a second ad in an Ad Group, while leaving the existing (and approved) ad running. In this way, their ad continue to show on partner sites. Then when they see the new ad appear as well, they'll delete the original ad.
Some advertiser choose to create a second ad in an Ad Group, while leaving the existing (and approved) ad running. In this way, their ad continue to show on partner sites. Then when they see the new ad appear as well, they'll delete the original ad.
I never change ad copy. Once it's running and showing on partner sites, don't change it. If you want to make changes, create a new ad, wait for it to be approved on partner sites, then delete the old ad.
This gives you the maximum exposure while your changes take place.
The tactical error was to change all the ads in one go, not ad copy but the URL's, Oh and I did it just before the weekend too!
Great advice guys, thanks
John
It seems that if I create a new ad during the weekend, it will not be shown even in google.
Could AWA confirm this?
Glad to, ninhld. Normally new or edited ads will run on Google very quickly, regardless of when they were created.
There are exceptions to this rule, however, and they usually involve 'sensitive' keywords that must be reviewed & approved before the ads may run - even on Google. Many prescription related keywords fall into this special category, for example.
That was an unpleasant experience to say the least but at least with your input I now realise how I got myself in that situation.
I am tempted to ad an extra ad to each adgroup that is almost indistinguishable from my best performer so I can make a change to the ad but still have a good ad up there for rotation.
Is it the ad that is pulled and help pending review or the adgroup, anyone know?
John
If you want to change an ad to see if it preforms better, make a new ad, let both run for x impressions, and see if your new ad has a higher CTR rate.
If you make changes to one ad, how are you comparing it to see which has the best CTR? I think it's better to get one ad to a good CTR rate, then ad new versions of the ad, run them both (or ever 4-5) for a while, take out the lower preforming one, then make a new one, repeat...
This way you always have at least two ads in rotation that have been reviewed, so deleting the lower preforming one still allows you to be shown on partner sites while the new one is being reviewed.
The trick is to submit the whole thing as a new campaign and then cancel the old one once the new stuff's approved. Still, we can all be clever after the event, can't we? :)
I have some groups that I created a year or so ago before I knew much about Adwords that contain way too diverse of word lists for a good champain. I tried to solve this on some with a dynamic title, and got three of my words disabled becuase they were misspellings. The three words only get 50 or so impressions a month each, but have a 5% to 10% CTR. It would be nice to either move them to another adgroup with their CTR intact.
It definitely makes it harder to try out new variations. AdWordsAdvisor, any chance of making it remember an approved ad forever?
Off the top of my head, though, I do see a possible problem.
Scenario: what if an advertiser changed the destination URL while the old approved ad lay dormant? In this case the old (and approved) ad might not match the site any longer.
For this reason, even old 'approved' ads would need to be reviewed again when re-used, IMO.
I'm sure there are a lot of other uses for pausing and resuming ads that have been approved for parner sites as well.
