Multilingual Adword Campaigns

Best Campaign Settings

[martinibuster]

When targetting a language, you can target the language in the Languages dropdown box. When you do that, someone using Google must have their Google language preferences set to that language in order to see the ad.

I've noticed some advertisers choose "All Languages" from the Campaign Settings. The presumed advantage must be that it will catch the foreigner who is searching in their native language but from a Google preference that is set to the language of the country in which the reside.

So, if a French woman residing in Germany conducts all her searches in German for business reasons, when the boss isn't looking she may do a search on "Gérard Depardieu" and not see your adword ad because you have not set your ad for All Languages.

But for a b2b ad, would you want your ad shown for all languages? Are the Language Settings of little value?
Or

[martinibuster]

No thoughts?

[pgloor]

Never thought much about it. I've always selected the language that corresponds to my ads. It doesn't make sense to display a German ad for someone whoes preferred language is Japanese. On the other hand it probably will not hurt.

[seasalt]

FWIW: About 6 months ago I tried Spanish in the USA as a separate campaign. Very few impressions and no CTR.

seasalt