Doubled my CTR with Cut and Paste

[cagey1]

I just doubled my Click Through Rate by flipping the two description lines (line 1 became line 2, and line 2 became line 1). It's the little things that make a difference. Amazing.

[ganderla]

Dumb Me

[edited by: ganderla at 8:50 pm (utc) on Oct. 17, 2003]

[mack]

Glad you decided to try it.

It's incredible how such a little thing can make such a massive difference.

The importaint thing is still...
Is your traffic converting ok ;-)

Mack.

[AdWordsAdvisor]

Sometimes one can even find a seemingly 'magic' single word that, when added to the title, will substantially improve results.

Without being specific, I've heard of an advertiser who added a word related to the concept of complete privacy to his ad title. The ads were for resort type rentals.

With the addition of that single word, his results got way better.

He'd obviously hit a 'hot button' with his potential customers.

So, it might be a pretty good idea to put yourself in your customer's life, sit back for a bit, and see if you can figure out what the hot buttons for your product or service are.

The ability to put a second or third ad in an Ad Group is ideal for testing this sort of thing. AdWords will rotate the ads evenly, and let you see the CTR for each variation.

[AdWordsAdvisor]

Oh, and one other quick thing.

IMO the title of your ad is, by far, the most important real estate in your ad.

This is because a lot of people on the internet just skim. They see the title first because it's bigger, blue, and underlined. In fact, it may be all they ever see, if it doesn't catch their eye

Also, if your title also happens to contain the keyword searched, it will be bolded too.

So, really make that title count!

[vibgyor79]

Could it have been a coincidence? Or maybe after you changed the ad copy, the ad started appearing in partner sites?

Doubling of CTR by flipping the text in the two lines is possible, but very vey unlikely.

As AWA says, run two ads - the old one and the new one in the same adgroup (for a week). Let us know if you really see that kind of difference.

[eWhisper]

I think it's very possible. I scrutinize ads for every single piece of real estate. Without getting into specifics, I have an ad that with one word added does great in the northeast, but terrible out west, if I change that single word, it does great out west and terrible in the northeast. There is a large cultural difference in certain keywords searched for, and geotargeting a lot of keywords, or experimenting with different ads can dramatically improve your CTR.

[cagey1]

Both ads were (and still are) running concurrently, in the same adgroup. After a week, the difference has narrowed a bit, with one ad showing 0.8% CTR, and the "flipped" ad at 1.3% CTR (all time, approx 24,000 impressions). Today's stats show 0.9% and 1.4%, respectively.

[ninhld]

Yes, the title is the most important thing in your ad. And if you know how to use the variable {keyword} in the title, it could increase substantially the CTR.