foreign language returns also English results

Forum Moderators: buckworks & skibum

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foreign language returns also English results

pay more for less

Crush

9:34 am on Oct 16, 2003 (gmt 0)

Searching on widgets location in French I came up with my competitors ad in English. It is like Google translated the French term to English and dispalyed the ad because it is 5 times more revenue.

The french term would be 30 cents but if someone was curious enough to click the English ad it would be$1.40. Has anyone spoted this? I am sure this guy is not advertising on this term

TomWaits

1:23 pm on Oct 16, 2003 (gmt 0)

But...you can specify "English-only".

Ironically, we've got ads in around 30 languages, so I'm happy with this turn of events.

SlyOldDog

1:41 pm on Oct 17, 2003 (gmt 0)

Sure it's not the spell correction feature? If the keywords are close enough in both languages this may be the reason.

Crush

4:21 pm on Oct 17, 2003 (gmt 0)

No way

I search on google.fr for

Widgets location in french it return widgets location from English. The French search term is nothing like an english search term. Google has translated and returned English adwords results.

I just did it with "Pages francophones" and same stuff.

Looks like they are looking at all sorts of creatrive ways to get more revenue

SlyOldDog

5:04 pm on Oct 17, 2003 (gmt 0)

Perhaps a Google rep would care to comment on this? What's the sense in displaying an English ad for a foreign language search? Especially since many city names have American counterparts where the foreign language translation may apply to the European name but not to the American namesake?