Latest AdWords Glitch - "Your ads won't show for these terms?"

Not

[martinibuster]

Playing in the sandbox, I looked at the "Here are additional keywords to consider" suggestions. According to the interface, "these terms aren't expanded broad matches-your ads won't automatically show for these terms."

However when I plugged them in I was surprised to discover that they were automatically being shown for those terms.

This means we have to dig in and do MORE negative matching until AdWords cleans it up.

Anyone else seeing this?

[martinibuster]

So... am I the only one seeing this?

[NFFC]

Are you looking at "additional" keywords just for a specific region?

[martinibuster]

I was working with the Keyword Suggestion Tool, and in the lower right they displayed "additional keywords to consider."

There is a disclaimer that these terms are not expanded broad matches and that my ads won't be shown for them- but my ads are indeed being shown for them as part of the broad match.

I am looking at a phrase that typically received about 80 impressions/day with 5-15 click throughs per day. Today I received 2,000 impressions (so far) and over 40 click throughs-

The AdWord reps said that the "additional keywords" are only a partial listing- so the additional 1,920 impressions may be not only from broad match impressions but ALSO from "additional keywords" that my phrase are not supposed to show up for.

So my suggestion is that the broad match function may be malfunctioning worse than people suspect.

[edited by: martinibuster at 8:36 pm (utc) on Oct. 13, 2003]

[NFFC]

Are you looking at "additional" keywords just for a specific region? ;)

[martinibuster]

Are you looking at "additional" keywords just for a specific region?

No.

But isn't that besides the point, if the point is that these are "additional keywords" that are automatically showing, despite Google's suggestion that they "won't automatically show"?

[NFFC]

>No

That shut me up then :)

>But isn't that besides the point, if the point is that these are "additional keywords" that are automatically showing, despite Google's suggestion that they "won't automatically show"?

The point maybe that the additional keywords that shouldn't show may be part of the keywords that would show if you chose the world-wide option.

In short, the system needs some work. I will give it another month, if things don't improve then exact matching is the only way to go.

[gypsychild]

>So my suggestion is that the broad match function may be malfuntioning worse than people suspect.

Yes, it is, but looking at previous posts some have been repeatedly reporting problems without much serious response.

[AdWordsAdvisor]

martinibuster, et al., I'll consult with some engineering contacts on this very interesting question - and report back. Most likely, I'll get back to you on on Tuesday rather than later this evening.

One thing caught my eye though. Martinibuster, you say:

However when I plugged them in I was surprised to discover that they were automatically being shown for those terms.

I just want to make sure that you mean you plugged them in as searches, and not that you plugged them into your keyword list. Right? ;)

Thanks for your patience.

[martinibuster]

I just want to make sure that you mean you plugged them in as searches, and not that you plugged them into your keyword list. Right?

That's correct.

I ran a search on the "suggested keywords" (that weren't supposed to be included in the "broad matched" results) and saw my ads appearing.

Thanks for looking into it. My client has received 3,500 impressions on a phrase that normally receives 76 impressions/day and today they received 73 click throughs on what would normally receive 5-15 click throughs.

Thank you for your diligence.

[AdWordsAdvisor]

Martinibuster, thanks again for your patience.

It looks as if Tropical Island nailed this one in another post when he said:

It appears as though the system is learning as it goes along. In fact this is a good thing.

It's like checking Over's key word tool. Every month there are new terms added.

The system is in fact designed to learn as it goes, and to add new expanded matches which have a high probability of success, by watching/analyzing actual traffic.

This is most likely what has occured in the example you've written about. The system essentially updates each day.

[martinibuster]

The system is in fact designed to learn as it goes...

This system wouldn't be called HAL would it? (just kidding!)

Thanks for the update. :)

[AdWordsAdvisor]

Thanks for the late-in-the-day chuckle, martinibuster.

I needed that! ;)

[Learning Curve]

AdWordsAdvisor,

If broad match is learning daily, it needs to "teach" the keywood tool daily, as well.

[eWhisper]

The problem with it "learning" is that it's creating a circular environment that advertisers need to check every day for every listing to see what new things it learned, and what new negative keywords we've had to add. I've had to add new negative keywords for three consecutive days now, which is burning up a lot of time.