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Google rolls out keyword conversion tool

   
1:57 pm on Oct 9, 2003 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



[adwords.google.com...]

The conversion tool could help advertisers decide whether to opt out of Google's contextual advertising program, AdSense. Some search engine marketers have complained that keywords served on content pages have much lower conversion rates than those on search pages. AdWords customers are automatically enrolled in AdSense unless they opt out.

Full article from Internetnews.com [internetnews.com]

Will more AdWords advertisers pull out of the AdSense program? At least now the ad publishers will know for certain where their money's coming from.

2:26 am on Oct 17, 2003 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Just want to make sure everyone knows that there is a lengthy FAQ for the conversion tracking tool, available from the link near the top of your Campaign Summary page, or right here:

[adwords.google.com...]

If you go to the 'Setup Process' section of the FAQ, question #1 provides you with a link to a pdf file entitled "Conversion Tracking Setup Guide".

Hey! 17 pages of Conversion Tracking Setup fun!

10:03 pm on Oct 17, 2003 (gmt 0)

10+ Year Member



7 days and few conversions... Why is everyone so sure google & OV will use the data to increase prices. I just cut back our bids 30%. If the conversion rate has not increased in another month I will make a larger cut in the budget.
I think this is a great simple tool. It will probably show more quickly how poor the return really is on the adwords and OV programs and probably drive down the cost.
10:03 pm on Oct 17, 2003 (gmt 0)

10+ Year Member



I am thinking for trying this out but I dont want to have the image on a bunch of pages.

Lets say that the goal of your site is for a visitor to fill out a form and submit it. Would placing this tracking code on the confirmation page(confirming the form was submitted and received) be an effective way of tracking ROI from adwords?

From my understanding I think it would, but Im not really sure :).

One more question I cant seem to find in their FAQ, is the tracking image visible even if the visitor did not come from adwords?

Thanks.

1:22 am on Oct 18, 2003 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Reflection, you are correct. You want to put the image on a page after the conversion (whatever that may be) has occurred.

Usually this will be a confirmation page, or something very much like it.

The image does appear every time anyone reaches the confirmation page. This is because the image has to be there to look for the cookie on your customer's computer - so it will know whether or not the conversion originates from your AdWords ad.

12:33 am on Oct 20, 2003 (gmt 0)

10+ Year Member



naturalinstinct,

In my page the information is in an asp.net variable how does it get from there to the google javascript?

Don't know how exactly to make it with asp, but with php you can simply

<?echo $totalammount;?>

where the price goes in the script, i.e.


<!-- Google Conversion Code -->
<script language="JavaScript">
<!--
google_conversion_id = 1234567890;
google_conversion_language = "en_US";
if (total_amount) {
google_conversion_value = <?echo $totalammount;?>;
}
google_conversion_label = "Purchase";
-->
</script>
<script language="JavaScript" src="https://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<a href="https://services.google.com/sitestats/en_US.html" target=_blank>
<img src="https://www.googleadservices.com/pagead/conversion/1234567890/?value=<?echo $totalammount;?>&label=Purchase&hl=en">
</a>
</noscript>
6:37 pm on Oct 20, 2003 (gmt 0)

10+ Year Member



One more question. The code that google gives you has the img located betweeen the noscript tags. So do you copy the code between the noscript tags and then place it in the html where you would like the image to display? Or does the script display the image automatically?

Thanks.

5:47 pm on Oct 22, 2003 (gmt 0)

10+ Year Member



Bump.

Can anyone answer my question above.

Thanks.

1:41 am on Oct 23, 2003 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Reflection, I am not a sophisticate when it comes to coding, so I've consulted with an expert who replies:

The advertiser should copy the entire text that appears in the text box in the Google conversion tracking setup. This text should be pasted into the advertiser's html at the location where they would like to have the image appear.

One should not extract a subset of the code from what Google provides, as conversion tracking will not work unless all code is copied and pasted.

I hope this is the info you need!

4:52 pm on Oct 23, 2003 (gmt 0)

10+ Year Member



The advertiser should copy the entire text that appears in the text box in the Google conversion tracking setup. This text should be pasted into the advertiser's html at the location where they would like to have the image appear.

Thanks AWA but Im still confused :).

This is the code that adwords give you:

<!-- Google Conversion Code -->
<script language="JavaScript">
..... not releveant ....
</script>
<script language="JavaScript" src="https://www.googleadservices.com/pagead/conversion.js">
</script>
<noscript>
<a href="https://services.google.com/sitestats/en_US.html" target=_blank>
<img src="https://www.googleadservices.com/pagead/conversion/..../?value=1&label=Signup&hl=en">
</a>
</noscript>

With this code the img will never appear on the page for users that have javascript enabled because the html is in the noscript tags. The only way it will show up on the page is if the conversion.js script actually places it there. So I guess my question is does the conversion.js script place the img on the page?

11:13 pm on Oct 23, 2003 (gmt 0)

10+ Year Member



Is the tracking image visible even if the visitor did not come from adwords?

Yes.

Does the script display the image automatically? Does the conversion.js script place the img on the page

Yes.

11:32 pm on Oct 23, 2003 (gmt 0)

10+ Year Member



Thank you roitracker.
3:17 pm on Oct 27, 2003 (gmt 0)

10+ Year Member



Does anyone know how (or even if it's possible) to only use the Conversion Counter for a specific set of campaigns/ad groups? We have several campaigns running, one of which does not have a 'trackable' conversion, so it's throwing off the nice neat totals at the bottom (overall conversion rate, cost per conversion, etc.)
4:50 pm on Oct 27, 2003 (gmt 0)

10+ Year Member



"I think this is a great simple tool. It will probably show more quickly how poor the return really is on the adwords and OV programs and probably drive down the cost."

mansterfred...i agree.

I think they know that this is inevitable though...given all the tracking tools out there, so they are trying to beat SEMs at their own game. If they can offer the tool for free..then folks won't go to SEMs who have been reiterating the fact that PFP is great, but not as great as G and O say it is for years now. Then these clients will also not have the SEM's recommending that they not use content match or steer away from expanded match, because of their overwhelming irrelevancy.

3:17 am on Oct 28, 2003 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Umpyman wondered:

Does anyone know how (or even if it's possible) to only use the Conversion Counter for a specific set of campaigns/ad groups? We have several campaigns running, one of which does not have a 'trackable' conversion, so it's throwing off the nice neat totals at the bottom (overall conversion rate, cost per conversion, etc.)

I think I've understood your question, and have a possible work-around to suggest.

Have you considered going to the Reports tab and creating a Custom Report (which can then be emailed to you regularly) detailing the conversions for only the campaigns you choose?

I think if you do some exploring in the Reports tab, you may find your solution - not to mention some other cool stuff.

3:21 pm on Oct 28, 2003 (gmt 0)

10+ Year Member



I agree 100% with the poster that compared Google to the big bad wolf.

Soon, I will be adding the google tool to my pages.

I already used overture's conversion tool,
with about 3% conversion of clicks to customers.
Read it and weep, :(

and the clicks/impressions is about 2%.

The price of top keywords is $2-$3 per click.

How can I make any money!

Remember when clicks were a penny?

8:12 am on Oct 30, 2003 (gmt 0)

10+ Year Member



Has anyone tried tracking MORE THAN ONE type of conversion with Adowrds?

When we had Lead conversion tracking alone, it worked fine. Now that we added PageView tracking, it is not differentiatiing between Leads and Pageviews, just showing "conversions" as a single figure, adding up Leads with PageVeiws.

2:59 am on Oct 31, 2003 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



get_smart_quick, I did a quick consult and was given the following info:

A breakdown for conversions, per type, will not appear in your actual stats. However the information is available, per type, in the 'Custom Report' option in the 'Reports' tab of your account.

Hope that helps. By the way, you'll need to use the Custom Report option - the info won't be shown with the other report types.

8:28 am on Oct 31, 2003 (gmt 0)

10+ Year Member



Thank you, AdWordsAdvisor!

I found the place, and Google has more conversion tracking stats than I hoped for. Yesterday, after tracking PgeViews and Leads (both with value=1), I had:

* 111 Clicks, which is fine

* 100 Conversions, which in most campaigns are fewer, but in one it is more than the clicks.
This I can only explain, if "conversion" means "a session with a user who requested the Google conversion tracking image and has a Google cookie on their system", because the extra conversions may come from our own testing with machines that have the Google cookie, and have engaged in several sessions while testing.

* Leads Value = 0, which is not correct

* Pege Views Value is 240, which is fine

* Defalt Value is 2, which is actually my Leads number.
The only explanation I can think of is that earlier I only had Leads tracking, and Google may have made that the "default".

Hope this helps someone out there trying to make Google conversion tracking work for multiple types of conversions.

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