I noticed that you can set up numerous google ads within 1 campaign, but they all seem to be associated to all the key terms. In other words, all the key terms used appear to apply to all the ads you create.
Isn't there an option to control which ads within a campaign will appear based on particular / specific key words?
Kael
* In your account you can create 25 campaigns. At the campaign level you set your daily budget, country and language targeting, distribution preferences, and end date.
* Within each campaign you can create 100 Ad Groups. Think of an Ad Group as the ad (or ads) and the highly related keywords that cause the ad to appear. At the Ad Group level you set your Maximum CPC and determine the URL(s) to which Google's users will be sent.
* Within each Ad Group you can use many, many keywords. IMO, you are best off with very targeted keywords rather than general ones. (Hands up: who is getting really tired of hearing me say this?) ;)
* Each keyword can actually have it's own unique Max CPC and/or destination URL. While the default is for one URL and an overall Max CPC, you can easily specify otherwise.
The purpose of all this is to allow you to create hundreds of very targeted Ad/Keyword combinations, with complete control over the Max CPC and URL that you want per keyword.
It's within the Ad Groups is where I'm seing a little confusion.
You mentioned you can created up to 100 ad groups with highly targeted key words. When I create a new ad group or ad, I have the option to create the ad..such as title, description, URL display and URL target. However, all the key words that were created previous for the first ad I"m assuming apply to this new group ad?
I had assumed for each new ad I create, I could then associate the key words/terms to that specific advertisement. But, correct me if I am wrong, you're saying that when you create your campaign and the first ad group, you create all the key terms for that campaign, then within each ad you create, you apply the specific key terms/words you want to appear within that specific advertisement by placing them in the adverts. description.
For example... you come up with 50 key terms when you create your first campaign and advertisement. Then, you would create more and more ad groups that promote they specific/targeted key terms/word (that is also in the list of 50 you first create) within the description of that advert.
Is that correct?
I had thought you would create an ad group, then apply all the key terms you want associate to that term. Then create advert #2, and apply all the key terms to that group...when I apply key terms I do not mean within the description, but within the large list of keywords where you also apply the CPC.
I think I'm getting the hang of this, but can you please verify the above. Thanks.
Ad Group - you use this to specify keywords targeting a specific product. If you sell 2 products, you should create 2 groups (each one targets a different product). You tell the system what keywords are relevant for this group.
Ad - Within an ad group, you can create multiple ads. If you create more than one ad, each ad will be alternately displayed when your keywords in that group match a user's search term.
