0.9 Average Position?

with 37.9% of CTR

[itisgene]

This is amazing.
How can I be in 0.9 verage position?
I know we are the only one that is bidding for the keyword but 0.9? Is it possible?

[cagey1]

Perhaps the two ads at the top of the listings (where the sponsored ads used to be) are considered positions -1 and zero :)

[webdiversity]

We've seen keywords as low as 0.5 and I think cagey1 may well be right, it could be the way they report the northern banners for Adwords ads.

I was reading today about UK agencies and the demise of northern banners. I didn't have the heart to tell them that Adwords were going to rule the roost when the contracts expires, they all think something new and fancy on a CPM basis will rule the roost.....

I think I'm going to go write a book.

[vibgyor79]

>>> I think I'm going to go write a book

Don't.

[webdiversity]

OK.

Besides I can't get Max Clifford to be my publicist so it's a pointless exercise.

Would be a very thin book too.

[caine]

the lowest i have ever seen is 1.0 and we have listings up north at the sponsors. Maybe a two campaigns from the same url both north would get the 0.x positions

[TomWaits]

We've recently had several keywords in the 0.5 to 0.9 range, that weren't that low before. More of our keywords seem to be showing up in the top banners instead of the side, when we haven't changed the bid amounts. They seem to be more inclined to give that top banner out. I've never done the math to see what they're numbering the top 2 positions, versus the right-hand side, but when it's below 1.0 for a keyword, as far as I can tell it's the top banners that are doing it.

[BriGuy]

I've seen a few of my best keywords with <1.0 numbers, and my guess (though I haven't checked) was that they're given the top area, which is likely counted as .5 or .0 or something.

[AdWordsAdvisor]

This is a new one on me, and I suspect that it is the result a technical issue - rather than a new 'feature'.

My guess is that we'll be seeing this behavior return to 'normal' in short order.

[johannes]

I've also seen some of my ads at less than pos 1.0.

[BriGuy]

I actually checked the ad that has the .9 ranking... and it indeed is a top-stripe ad. I reiterate my assertion that a < 1.0 rating is likely a sign that your ad is getting the premium real estate on top. :)

[eWhisper]

I was about to post this exact question today, glad someone beat me to it. I've got ads from 0.5-0.9.

I thought that maybe Google tweaked their formula for ad positioning.

Guess I'll just wait to see if it corrects itself.