Now Adwords is doing this, too. Over the weekend, I editted a few ads and added a few others to existing adgroups. Today, all the ads I editted and added, plus all of the other pre-existing ads in the affected adgroups, got de-activated. Looks like Adwords added some new words to its list of banned "promotional" verbiage (for example, use of the word "free"). This looks like an editor action and not an automated scan, since the email I received referenced details of my landing page.
So if Google is trying to train me to leave my existing ads alone and never change them, they are doing a good job.
An analogy. You go into a garage and ask for a quote for a car. A year later you walk in and say you want to buy the car. Price is higher now, will they honour the old quote? No. SO why should this be any different.
Rules of today apply.
Basically; you can have an ad accepted; run it for weeks; and then make a tiny change, only for the reviewer of the change to reject the whole damn ad and put it offline.
I am running down my balance with Overture and leaving their network - i've found them virtually impossible to work with.
[edited by: dmorison at 1:12 pm (utc) on Sep. 23, 2003]
Ahh, I feel like a weight has been finally lifted off of my shoulder now.
CompWorld
but lets go easy on the emotions, eh :)
after all they are the 1s worth billions, not us.
put yourself in their shoes...
Shak
However as a long term Over advertiser I have found them sliding more and more into slimy deals and treating their advertisers as the bottom of the barrel.
The client center hasn't worked properly since the changes weeks ago, their response to fraudulent practises by their affiliates is ignored and their pricing changes over the last year have annoyed a lot of advertisers, myself included. It's understandable that with so much money involved that emotions would run high.
A business is just a piece of paper - it's the people who determine the direction and attitude of the face that is put out for public consumption. I think they must have hired a bunch of ex NetSol execs and passed on their customer service and interface policies.
Hopefully AdWords and Google will not fall into the same trap as the quick buck antics now going on at Over.
What started off as a small negative towards Google has turned into a flaming of Overture.......
If your not making ROI, then don't use the supplier. If you don't like the speed these services deliver, then don't use the supplier. If your voting with you feet then vote with them and go, but please spare us the melodrama.
I know it's the Adwords forum, but the OV system was extensively tested for 9 months, and the problems are to do with the database software provider, and their ability to cope with the bandwidth and scale of extra functionality.
The Adwords solution of dual services was OK, but it should have run for 2 weeks in tandem but actually ran for 6. You can't tell me that there were no problems with the system.
Almost on a daily basis the PPC providers systems will be brought to a standstill, for some period of time. May be a few minutes or a few hours but it will stall or break.
I hope that the systems do become more like each other, it will save us a fortune in training staff to understand different intricacies of many systems.
Many advertisers have made significant money from Google and Overture. Now that the market is more difficult and complex it becomes a ****ing session, come on, nobody ever said it should be easy.
We have a whole team of people who spend all day every day logged in to Espotting, Google, Overture etc.. so we understand more than most the frustrations of a system not working, but you can bet that round the clock they are working to get it fixed, and as for the editorial, if you make it a bun fight and don't have rules it will become spam central and relevancy will go out the window.
I am a strong advocate of relevancy checks, having them in place will save an advertiser money, because without them you will get advertisers with more money than sense bidding on silly keywords and everyone will be bitching about the fact they are allowed to bid on keywords that are not relevant and denying them a living and complaining that PPC is a rip off.
Why should grandfathered bids get the benefit of grandfathering without being subjected to the rest of the rules that apply today? I want to change this but not be affected by that.....
Shak
DaveN
