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This obviously makes a bolder more noticeable ad. (also makes the rest of the ads in the list bigger). Does anyone think there is anything wrong with using the maximum space allowed to make the ad bigger ??
Jill, just a poser, why would there be any difference in sales due to the ad, do you think the difference in appearance of the ad from the smaller version will have an effect?
I was just curious if it was only increasing his CTR or if it was also increasing his sales. Getting them to come to the site is only the first battle. :)