Doesn't matter so much right now for my business because it's a brand new service and what I need most is exposure; being the only advertiser for that phrase gives me cheap exposure. Besides, it's fun!
Doesn't matter so much right now for my business because it's a brand new service and what I need most is exposure; being the only advertiser for that phrase gives me cheap exposure. Besides, it's fun!
It always matters - you want targeted exposure, not exposure for keywords that do not relate to your site. The latter is a total waste of money.
TJ
Doesn't matter so much right now for my business because it's a brand new service and what I need most is exposure;
Especially for branding/exposure purposes, you could make better use of your nickels. I'm using AdWords for a branding campaign right now, but I track my AdWord visitors by keywords and check for how long they are sticking around.
I do not pay for the 2-second browsers, and neither should you. Track their activities and how long they are doing it. 100 visitors who glance at your page for 1 second then blow are a waste of money.
For branding purposes (building awareness and popularity), what you want is relevant keywords that attract people who click around your website and bookmark it.
In my recent experience for a branding/exposure campaign, slightly relevant keywords are generally a waste of money, and I'm fairly certain that off-topic keywords have got to be less than useless.
I am sure this is not the right place, but i am relating to your post in this topic...
You mention:
<copy>I do not pay for the 2-second browsers, and neither should you. Track their activities and how long they are doing it. 100 visitors who glance at your page for 1 second then blow are a waste of money.
For branding purposes (building awareness and popularity), what you want is relevant keywords that attract people who click around your website and bookmark it</copy>
Situation: Okay, I have limited access (I can ul and dl via ftp) to the company domain, when I log in, the files are not first, I have to chdir to get into htdocs. Regardless, I looked in the Logs folder the server has set up, and the acces_log* file is 2147483647 bytes. I do not have any prvleges or rights to change anyhting. I CAN unplaod to htdocs, and delete from htdocs, no where else.
Now the questions: How do I track visitors, how do I tell how long they stay, whether they bookmark the site, and or if they click through to the shoppong cart (handled offsite by 3rd party). should I leave the access_log* file? Is that where I mine the info?
feel free to point me in the right board, and help would be apprcitaed.
Thanks in advance.
It took her less than a day to search on his name and look at the site.
She was the only one who clicked on it, so it cost him $5.05, as I recall.
She took something of the fun out of it (or increased it, depending on how you tell the story) by, rather than realizing she'd been pranked, naively calling him right up and saying "oh my god somebody's put up an ad about you on Google!"
She didn't last real long...
You may want to take a look at the tracking and logging forum. There's a thread right now on various ways to track your visitors. The various stat programs have different capabilities.
I prefer to analyze my logs and to track users with cookies via an off-site analysis program. There are some stat packages listed there that require access to your cgi-bin (AXS is one), but there are others that don't require it.
There is also software like GoToast that is specifically designed for tracking your ppc campaigns, from click-thru to shopping cart.
Interesting. I'm new at adwords -- would adwords tell me what IP's are looking up my name?
There are many ways you can get the IP of visitors to your site. It should be stored in your web server's log files, but can also be obtained programatically using a script language such as ASP, PHP, ASP.NET, etc.
Shawn
