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Google Adwords

Sites with PR0 & buried in SERPS accepted for ad campaign?

     
1:20 pm on Apr 13, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wasn't shocked ... but I was disappointed to see a competitors ad in Google after their site was given a PR0 and was either banned or just buried in the SERPS.

The site in question has no original content to speak of and simply links to all of their supplier's sites. I'm not sure, but I suspect that this same site may have caused the majority of supplier's to also receive a PR0 penalty.

I realize business is business and that the adwords campaigns have a different set of criteria at Google to the regular SERPS ... but wouldn't you think that before accepting the ad, Google would require webmasters to clean up their act before putting an ad recommending a site which Google themselves have punished for obvious reasons?

Is this asking too much??? Am I being naive (again)?

3:50 pm on Apr 13, 2002 (gmt 0)

WebmasterWorld Senior Member nffc is a WebmasterWorld Top Contributor of All Time 10+ Year Member



>Am I being naive

Yes :)

I'd be interested to know where the ad appears in the list [assuming there is more than one ad displayed], is it at the top or the bottom?

4:29 pm on Apr 13, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Hi NFCC,

I expected as much (the naive thing has haunted me all my life :)) ... it depends upon what you search for. Sometimes their ad is at the top of three or 4 and sometimes in the middle or at the bottom.

It just seemed odd to me that they would accept an ad but not the site in the SERPS. I guess its true ... money really can buy anything!

11:25 pm on Apr 13, 2002 (gmt 0)

10+ Year Member



I have just been assigned a site that was PR0 and banned in the latest Google update. The only reson that I can see causing the trouble is duplication lots of pages on their .co.uk and .com site. the first thing I did to give them some Google generated traffic was to open an Adwords account on Google. It was accepted and coming up with the goods immediately. I will now concentrate on removing the offending duplication problem. So yes Google will take the money anyway even if they don't like the site.
1:13 am on Apr 14, 2002 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I dont see any conflict. The main SERPS are generated automatically, the Adwords are accepted automatically with perhaps a review if certain keywords are triggered.

The AdWords list pages depending on how much people are willing to pay. The SERPS list pages depending on "relevancy" determined by the algo unrelated to whether they are commercial or info pages.

1:41 am on Apr 14, 2002 (gmt 0)



I agree with Chiyo that there is no conflict here. Last few months I was hit with PR0 and used Adwords and I am continuing to use the Adwords despite PR0 being lifted. The site has remained the same between the PR changes. That said, Adwords are held some guidelines - a minimum CTR, no pop ups, etc.
4:19 am on Apr 14, 2002 (gmt 0)

10+ Year Member



I'm new to this message board. Would someone tell me what all the acronyms posted in this thread mean (i.e. PRO, SERPS, PR). Thanks!
4:34 am on Apr 14, 2002 (gmt 0)



danderoo, welcome to this board.

let me take a shot at the abbreviations

SERP - Search engine result pages

PR - PageRank by Google. This is a number that can be seen by installing google toolbar (I believe availble only for IE)

PR0 - is a page with the bottom most rank "zero" awarded by Google. It means that page is not likely ever show up in Google SERPs

4:52 am on Apr 14, 2002 (gmt 0)

WebmasterWorld Senior Member chiyo is a WebmasterWorld Top Contributor of All Time 10+ Year Member



yes you are roght przero2. You just reminded me that both the main SERPs and the Adwords are subject independently to various criteria, as you so rightly point out for the AdWords, and the first poster said also.

To my mind they are independent databases both driven by relevancy. How they do it is different however.

In the main SERPS, relevancy is assessed by a fairly complicated algo which ranks/rates over 2 billion pages.

However in Adwords Select which has a much smaller database, you can choose your own keywords to appear under, and the minimum click-though rate is the mechanism to ensure relevancy. No pop up rules, and increasing positioning by paying more are further mechanisms to ensure the quality or relevance of pages. After all, why pay increasing clickthrough costs, if the page is of poor quality.

12:23 pm on Apr 15, 2002 (gmt 0)

10+ Year Member



Hi

One of my sites went live over the last few weeks and went straight into Google, Yahoo and Altavista. I've never known a site get listed so quickly, especially by Google. The Yahoo listing was amazing - a free submission and accepted within a week!

It could just be that I have designed a gorgeous website and that the search engines are very discerning (HA HA), but I've been theorizing that more likely reasons might include:

1. I have had a link from one of my other sites pointing to the new site's web address for nearly a month, so the spiders have found it. Note that I deliberately didn't do a manual submission to Google.

2. I've been running a Google Adwords Select campaign for the new site.

My suspicion is that the Adwords campaign caused the site to go into Google's main listing more quickly, and I say this because I don't think the site has been known to Googlebot for long enough to go through the usual cycle.

Cheers, Matt

4:29 pm on Apr 18, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



The site I was referring to now has the PR0 lifted! Nothing has changed on the site. It is still loaded with duplicate material taken directly from various supplier's sites. They have the same PR as I do (PR3) with absolutely NO original content of their own!

Now that's not right! I think there still needs to be a little more work done on the algo ... or perhaps if you buy an adwords campaign, there's a little payback in PR?

What about it GoogleGuy?

6:00 pm on Apr 18, 2002 (gmt 0)

WebmasterWorld Senior Member ciml is a WebmasterWorld Top Contributor of All Time 10+ Year Member



> or perhaps if you buy an adwords campaign, there's a little payback in PR?

I can't tell if that was in jest, Liane?

I don't think that people would be happy if Google messed with the proper search results based on advertising spend.

6:06 pm on Apr 18, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I was half kidding and half wondering. However, a site that was banned for several months due to duplicate content and NO original content does not IMHO deserve a PR3.
6:38 pm on Apr 18, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Maybe PR0 is not a penalty after all.....

Maybe imposing a PR0 is Google's way of getting you to convert to Adwords Select ;)

8:14 am on Apr 19, 2002 (gmt 0)

10+ Year Member



"I'm not sure, but I suspect that this same site may have caused the majority of supplier's to also receive a PR0 penalty."

If this was true than imagine what you could do to your competitors...

I donīt belive it!

 

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